Jurnal Pemasaran Kompetitif

Jurnal Pemasaran Kompetitif is intended for research in management economics, especially marketing management with ISSN No. :

p-ISSN : 2598-0823  e-ISSN : 2598-2893  

The focus and scope of the Jurnal Pemasaran Kompetitif are: Marketing, economic  and Marketing Management.

Issuance of print and online Jurnal Pemasaran Kompetitif in one volume we publish 3 (three), published four months,(October, February, June) in accordance with SK DDII LIPI http://u.lipi.go.id/1506562258  and http://u.lipi.go.id/1507604289, 

Jurnal Pemasaran Kompetitif is consistent with the SK DDII LIPI which is 3 issues with 10 articles published.

Jurnal Pemasaran Kompetitif began using the Online Journal System (OJS) in October 2017. Every author is required to submit articles to the Open Journal System (OJS) login at http://openjournal.unpam.ac.id/index.php/JPK/login

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Jurnal Pemasaran Kompetitif was first published in 2017 with SK Print No. SK no. 0005.25980823/JI.3.1/SK.ISSN/2017.10 - 9 October 2017 (starting edition Vol.1, No.1, October 2017) on and SK Online No. 0005.25982893/JI.3.1/SK.ISSN/2017.10 - 18 October 2017 (starting edition Vol.1, No.1, October 2017).

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Jurnal Pemasaran Kompetitif publish articles selected under the License Creative Commons Attribution 4.0 International License , We invite articles in the focus and scope  above. Contact us at email;  jurnarmarketing.unpam@gmail.com
 
 

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Vol 6, No 3 (2023): Jurnal Pemasaran Kompetitif

Table of Contents

Articles

Lily Purwianti, Isnaini Nuzula Agustin, Dian Sabrina Syaharni, Erika Gustian Fauzi, Lydia Then, Salsabilah Sirait, Vannesa Flesya
Analisis Pengaruh Marketing Mix dan Brand Awareness Terhadap Purchase Intention Produk Mixue di Kota Batam
DOI: 10.32493/jpkpk.v6i3.30239
PDF
229 – 248
Ghama Fadhila Ramadhan, Rastri Kusumaningrum, Flori Mardiani Lubis
Strategi Customer Relation PT. Panah Perdana Logisindo Dalam Upaya Peningkatan Kualitas Pelayanan Jasa Freight Forwarding
DOI: 10.32493/jpkpk.v6i3.28687
PDF
249 – 262
Wiwik Widiyanti
Strategi Komunikasi Pemasaran Pada Layanan Pengiriman Barang Ke Mancanegara Melalui Media Sosial
DOI: 10.32493/jpkpk.v6i3.28736
PDF
263 – 275
Dame Afrina Sihombing, Tony Sumardi
Analisis Niat Kunjungan Wisatawan Muslim Kota Batam Ke Pulau Bali
DOI: 10.32493/jpkpk.v6i3.29513
PDF
276 – 289
Kris Dipayanti, Bunga Astra Gracia, Nufzatut saniah
Peran E-Marketing untuk Meningkatkan Minat Beli Pelanggan pada Produk Informa Living World Alam Sutra Tangerang Selatan
DOI: 10.32493/jpkpk.v6i3.29039
PDF
290 – 308
Yohanes Paulus Hanny Wadhi, Fitri Ciptosari, Reynaldo Angga Siagian
Strategi Pemasaran Digital Musik Daerah Flores Melalui Platform Musik Digital Spotify
DOI: 10.32493/jpkpk.v6i3.27791
PDF
309 – 316
Rahmat Subur, Dedik Supardiono, Syafieq Pahlevi Almasawa
Menentukan Strategi Usaha Pengolahan Ikan Pada Saat Pandemi Covid-19 di Kabupaten Bogor
DOI: 10.32493/jpkpk.v6i3.30316
PDF
317 – 328
Haryantini Haryantini
The Effect of Product Quality, Price and Quality of Service on Consumer Satisfaction (Case study in Perumahan Sawangan Indah Depok)
DOI: 10.32493/jpkpk.v6i3.29523
PDF
329 – 341
Mukhamad Khotib Arifai
Faktor Penentu Keputusan Siswa dalam Memilih Sekolah Menengah Kejuruan
DOI: 10.32493/jpkpk.v6i3.30162
PDF
342 – 356
Sofia Maharani, Nazmah Nazmah
Efektifitas Digital Marketing dalam Meningkatkan Penjualan pada UMKM Kel. Siti Rejo
DOI: 10.32493/jpkpk.v6i3.30742
PDF
357 – 367