Semiotics Analysis in Tupan Cafe Menus

Eka Margianti Sagimin, Stefanus Brillian Wisesa


This study attempts to explain and describe the semiotic process and the message implied in Tupan Cafe menu. Semiotics approach from Pierce is applied to identify and analyze the data which focus on Representament, Object, and Interpretant. The method of this study is descriptive qualitative because the writer collected the data in the form of written words which produces descriptive information. There are six Tupan Cafe menus that were analyzed in this study. Those are the menus;Classic Orange Panacotta, Legendary Volcano & Pitbull, Trilogy Chicken ala Cordon Bleu, Crisp Fried John Dory Cheese, Coffee V60, and Bloody Jean. The writer is interested in analyzing them because those menus have hidden message that sometimes the viewers can not understand the message of menus well. The results of the study showed that all the menus have an aim to persuade the readers to know the meanings of the menus although the signs in each menu are different.

Full Text:



Bodgan, B., & Taylor, S. J. (1992).Introduction to Qualitative Research Methods: Third Edition. New York: Wiley Inc.

Creswell, J.W. (2009). Research Design of Qualitative and Quantitative Approaches. United States. SAGE Publication, Inc.

Eco, U. (2007). The Basic Semiotic. New York: Routledge.

Johansen, J. D., & Larsen, S. E. (2002). Sign In Use: An Introduction to Semiotics. London: Routledge Taylor and Fracis Group.

Michael. (2013). Fundamental of Cafe Selling Unit. United States. Stanford University Press.

Parmentier. R. (1994). Sign and Society. Bloomington: Indiana University Press.

Pierce, C.S. (1996). A General Introduction to the Semiotic. United States. Indiana University Press.

Short, T. L. (2007). Pierce’s Theory of Signs. Cambridge: Cambridge University Press.

Sobur, A. (2004) .Analysis Teks Media. Bandung: PT RemajaRosdaKarya.

Sudjiman, P., &Zoest, V. A. (1992).Serba – SerbiSemiotka. Jakarta: PT. GramediaPustakaUtama.

Tupan Cafe, Org. (2016). The Original of Tupan Cafe Menu Book. Tangerang City.



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats>

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Lexeme: Journal of Linguistics and Applied Linguistics Jl. Raya Puspitek No. 11, Serpong, Tangerang Selatan, Banten » Tel/fax: 0812 1035 6273 / WA: 081210356273 (Septian)