Konstruksi Makna Pakaian Kebaya pada Penjual Jamu Gendong di Bandung (Studi Analisis Semiotika Busana dengan Pendekatan Roland Barthes)
Abstract
Clothes not only serves to cover the body but can also form a social communication which can be considered as one of the meanings used in communicating identity. As with the very typical clothes that sell herbal medicine, Javanese traditional clothes are formed based on the understanding that is believed by the Javanese people. In terms of shape, color, and various motifs, they contain symbolic meanings in accordance with what the Javanese people believe. The meaning of semiotics in traditional clothing can be seen in how people connotatively interpret traditional clothing as clothing that contains cultural values. The denotative meaning of the Kebaya clothes and the equipment used by the herbal medicine seller is a communication message with a sign code to the Jamu carrying consumers. The connotative message of the clothes selling Jamu gendong is that these Javanese traditional clothes make the wearer interpreted as someone who comes from the Javanese tribe and looks classic. The semiotic myth created about the traditional clothes used by the herbal medicine sellers is a way to maintain the tradition of Javanese traditional clothes and the profession of selling this herbal medicine as a form of preserving Javanese culture.
Keywords: Semiotics; Connotation; Denotation; Myth; Clothes
References
Adhithia, Mulya. (2011). Membongkar Makna dan Mitos dalam Album Pop Religi (Studi Analisis Semiotika Tentang Makna dan Mitos Pada Sampul Album Pop Religi GIGI). Universitas Sumatera Utara
Bungin, B. (2015). Analisis Data Penelitian Kualitatif. Jakarta: Rajawali Pers.
Changara, H. (2015). Pengantar Ilmu Komunikasi. Jakarta: Rajawali Pers.
Cherry, Iriani. (2011). Representasi Sensualitas Perempuan dalam Iklan Victoria Perfume Body Scent Versi “We are the star†(Studi Semiotika Representasi Sensualitas dalam Iklan Victoria Perfume Body Scent Versi “We are the starâ€). Universitas Pembangunan Nasional Veteran; Jawa Timur.
Ida, R. (2016). Metode Penelitian Studi dan Kajian Budaya. Jakarta: Prenada Media Group.
Jalung, Melkias. (2015). Representasi Analisis Semiotika Pakaian Adat Dayak Bahau Sebagai Alat Komunikasi Budaya Dalam Berinteraksi Dengan Masyarakat. Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman.
Marietta, Priscillia. (2012). Analisis Semiotika Pada Rubrik Whats Hot Now Majalah GoGirl Periode Tahun 2011 (Studi Semiotika Fashion Dengan Pendekatan Roland Barthes dan Umberto Eco). Universitas Kristen Satya Wacana: Salatiga.
Ruslan, R. (2017). Metode Penelitian: Public Relations dan Komunikasi. Jakarta: Rajawali Pers.
Sobur, A. (2016). Semiotika Komunikasi. Bandung: PT. Remaja Rosdakarya.
Amalia, S., Sutisna, A., & Deni, D. (2022). How To Increase Income Through Cross Training System Skill On MSME Depok. Jurnal PKM Manajemen Bisnis, 2(1), 20-27.
Baeli, J. (2021). Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(3), 87-94.
Fajri, C., Rahman, Y. T., & Wahyudi, W. (2021). MEMBANGUN KINERJA MELALUI LINGKUNGAN KONDUSIF, PEMBERIAN MOTIVASI DAN PROPORSIONAL BEBAN KERJA. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 4(1), 211-220.
Fauziah, F., Hamzah, A., & Rozy, A. (2021). IMPLEMENTATION OF MANAGEMENT IN WASTE BANKS TO INCREASE ECONOMIC VALUE. Jurnal PKM Manajemen Bisnis, 1(1), 37-43.
Fitriah, S. (2021). Children with Special Needs In the Eyes of Islamic Law and the State. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 77-86.
Guntur, M. (2021). AL-QURAN TEACH THE IMPORTANCE OF TAKING CARE OF HEALTH PHYSICAL: Tafseer Surat Al-Baqarah. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 50-58.
Handayani, H., & Caesario, A. (2021). A Culture of Savings Solutions for Consumptive Behavior and Care for the Future. Jurnal PKM Manajemen Bisnis, 1(2), 67-72.
Harras, H., Sugiarti, E., & Wahyudi, W. (2020). Kajian Manajemen Sumber Daya Manusia Untuk Mahasiswa.
Juliati, F. (2021). The Influence Of Organizational Culture, Work Ethos And Work Discipline On Employee Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 34-39.
Karim, I. N. (2021). CORRELATION ANALYSIS: Are Religious Scavengers More Motivated?. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 59-67.
Mahmudin, M., Caesario, A., & Saputra, A. (2021). ENTREPRENEURSHIP: Soft Skill of Life. Jurnal PKM Manajemen Bisnis, 1(1), 19-28.
Majid, I. K. (2021). Governance-Based Library Management, More Effective and Efficient. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 68-76.
Malik, J. (2021). STUDY AL-QURAAN: Understanding Verses That Has Meaning Ta'arud. AKADEMIK: Jurnal Mahasiswa Humanis, 1(2), 42-49.
Nurhusna, S., & Wahyudi, W. (2021). PERFORMANCE DETERMINANTS OF STATE CIVIL SERVICES (ASN) IN THE COVID-19 PANDEMIC. Inovasi, 8(1), 54-61.
Nuriman, H. (2021). The Analysis Of Competence And Career Development Impact On Work Motivation And Its Implication Toward Employee’s Performance. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 10-17.
Nursoleh, N. (2022). Location Analysis of Interest in Buying Housing in South Tangerang City. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 35-42.
Ridwan, M. (2022). Purchasing Decision Analysis in Modern Retail. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(1), 1-9.
Ridwan, R. (2021). THE EFFECT OF LEADERSHIP ON PERFORMANCE: Analysis of School Management Ability and Attitude. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(2), 59-67.
Samsudin, S., & Ayu, D. (2022). Standards Management Of Covid-19 Prevention According To world Health Organization (WHO). Jurnal PKM Manajemen Bisnis, 2(1), 28-33.
Sanitias, S., & Dani, M. (2022). Optimization Of Msmes Marketing Using Whatsapp. Jurnal PKM Manajemen Bisnis, 2(1), 1-10.
Solahuddin, M. (2021). Being Creative Early on is the Main Capital for Entrepreneurship. Jurnal PKM Manajemen Bisnis, 1(2), 73-78.
Sugiarti, E. (2018). Building Work Commitment of Bppt Employee. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 1(2), 171-180.
Sugiarti, E. (2022). The Influence of Training, Work Environment and Career Development on Work Motivation That Has an Impact on Employee Performance at PT. Suryamas Elsindo Primatama In West Jakarta. International Journal of Artificial Intelligence Research, 6(1).
Ulfah, M. (2021). Building Teacher Performance Based Islam Religious Values. AKADEMIK: Jurnal Mahasiswa Humanis, 1(1), 9-17.
Wahyu, W., & Salam, R. (2020). KOMITMEN ORGANISASI (Kajian: Manajemen Sumber Daya Manusia).
Yanti, L. (2021). Analisis Kinerja Pegawai Berdasarkan Aspek Kepribadian Diri. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(1), 27-33.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
