Effect Of Product Design And Pricing Decisions On Yamaha Matic Series New N-Max 155cc Motorcycle Sales Level At Yamaha Bumi Serpong Damai Dealers

Deni Romasturia

Abstract


This research aims: 1) To find out and analyze the effect of product design on the level of sales of Yamaha Matic Series New N-Max 155cc Motorcycles At Yamaha Bumi Serpong Damai Dealers. 2) To find out and analyze the effect of price on the level of sales of Yamaha Matic Series New N-Max 155cc Motorcycles At Yamaha Bumi Serpong Damai Dealers. 3) To know and analyze the influence of product design and price together on the level of sales of Yamaha Matic Series New N-Max 155cc Motorcycles At Yamaha Bumi Serpong Damai Dealers. The population in this study was customer Yamaha Matic Series New N-Max 155cc At Yamaha Bumi Serpong Damai Dealer. The sampling technique used in this study is simple random sampling. With simple random sampling technique, sampled 64 customers of Yamaha Matic Series New N-Max 155cc Motorcycle at Yamaha Bumi Serpong Damai Dealer. The results of this study show that: 1 There is an influence on the level of sales of Yamaha Matic Series New N-Max 155cc Motorcycles at Yamaha Bumi Serpong Damai Dealers. 2) There is a price influence on the level of sales of Yamaha Matic Series New N-Max 155cc Motorcycles On Yamaha Bumi Serpong Damai Dealers. 3) There is an influence of product design and price on the level of sales of Yamaha Matic Series New N-Max 155cc Motorcycles At Yamaha Bumi Serpong Damai Dealers.

Keywords: Product Design; Price; Sales Level


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