Community Empowerment Strategy Through The Development Of A Competitive Creative Economy In An Effort To Increase Family Income In Sme Shaza Depok

Erni Rahman

Abstract


The purpose of this research is: 1) To know the implementation of community empowerment strategies through the development of a competitive creative economy in an effort to increase family income in SME Shaza Depok. 2) To know the success rate of community empowerment strategy through the development of a competitive creative economy in an effort to increase family income in SME Shaza Depok. The design of this study uses qualitative methods. The interview was conducted interviewing the owner and owner of SME Shaza. Observations are carried out to observe business activities directly, and documentation obtains data related to MSME Shaza products in the culinary field. Analyze this interactive model through 3 stages, namely data reduction, data presentation, and withdrawal of conclusions. The conclusion of the results of this discussion is as follows: 1) Community empowerment process activities held in Serua village and Pondok Petir, the potential possessed by the community by taking into account the social, cultural and economic aspects of the community, then the strategy of understanding to the community or family through socialist activities about the Prosperous Family Income Improvement Business that can be used to increase the income or income of the family. 2) Done by the first way community participation determines the interest or interest of the community to participate in the community empowerment program that wants to be carried out, this is so that efforts to increase family income in SME Shaza Depok encourage the people of Serua village and Pondok Petir village to be able to develop their potential and encourage the community to improve the economy in order to be able to lead to a prosperous family.

 Keywords: Empowerment Strategy,Competitive Creative Economy


Full Text:

PDF

References


Afriyani, Rochma. 2011. “Analysis of Tourism Competitiveness of Bogor City", Thesis. Bogor: Bogor Agricultural Institute.

Anggraini, A. (2018). The Analysis of Premium Strategy and Vehicle Claims in Increasing Revenues of PT Asuransi Sinar Mas Tangerang. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 1(3), 251-260.

Ariwibowo, M. E. (2019). Strategi Pemasaran Lembaga Pendidikan Tinggi Swasta. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 2(2), 181-190.

Ariwibowo, M. E. (2019). Strategi Pemasaran Lembaga Pendidikan Tinggi Swasta. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 2(2), 181-190.

Asmara, A. Y., & Rahayu, S. 2013. Improving The Competitiveness of Small and Medium Industry Through Innovation And Utilization of Social Networks: Learning From Software Industry Clusters In India. National Seminar & Call For Papers (Sca-3).

Balqis, Fani. 2019. Community Empowerment Strategy through Small and Medium Enterprises (MSMEs) by Pekanbaru City SME Cooperative Office. JOM FISIP Vol. 6: July II Edition.

Dwipawati, Ni Made Gunarsih. 2013. “Involvement of Female Workers in The Craft Industry of Carving and Painting Art in Singakerta Village, Ubud District, Gianyar Regency (Economic Geography Review)". ejournal.

Fadillah, M. (2019). Review of Coffee Marketing Strategies in Business Competition. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 2(2), 131-140.

Faharuddin. 2012. Achievement of Poverty and Hunger Reduction in South Sumatra: An Evaluation Using Composite Index, BPS Prov South Sumatra.

Farhat, L. (2020). KEPUTUSAN PEMBELIAN ONLINE. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(1), 51-60.

Frinces, Z. Heflin. 2011. Be An Entrepreneur Study. Strategic Development of Entrepreneurship. Yogyakarta: Graha Ilmu.

Harras, H., Sugiarti, E., & Wahyudi, W. (2020). KAJIAN MANAJEMEN SUMBER DAYA MANUSIA UNTUK MAHASISWA.

Hasan, B. & Rizkiana. A. 2018. Production, Financial Management and Marketing Variants of Madurasa Shell Cracker Micro Crackers in Bangkalan Regency. International Journal of Community Service Learning. Vol. 2 No. 3.

Huraerah, Abu. 2008. Community Organizing and Development Model and Community Based Development Strategy. Bandung: Humanities.

Law of the Republic of Indonesia No. 20/2008 on Micro, Small, and Medium Enterprises and Law of the Republic of Indonesia No. 21/2008 on Sharia Banking.

Lesmana, R., & Ayu, S. D. (2019). Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Kosmetik Wardah PT Paragon Tehnology And Innovation. Jurnal Pemasaran Kompetitif, 2(3), 59-72.

Lesmana, R., Widodo, A. S., & Sunardi, N. (2020). The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang. Jurnal Pemasaran Kompetitif, 4(1), 1-12.

Marbun, BN. 2003. Management Dictionary. Jakarta: Sinar Harapan Library.

Masassy, Elvyn G. 2014. A Smart Way to Manage Family Investments. Jakarta: Gramedia Publishers.

Ministry of Tourism and Creative Economy of the Republic of Indonesia. 2014. Creative Economy: National Fashion Industry Development Plan 2015-2019. Jakarta: PT. Republic Solutions.

Pangestu, ME dan Nirwandar Sapta 2014. Creative Industry Development towards Indonesia's Creative Economy Vision 2025. Minister of Tourism and Creative Economy of the Republic of Indonesia.

Porter, Michael E. (2008). Competitive Advantage : Creating and Maintaining Superior Performance. Charisma Publishing. Tangerang.

Porter, Michael, E. 2013. Competitive strategy. Charisma publishing group. Tangerang

Romadhina, A. P. (2020). Sugiyanto.". Pengantar Ilmu Ekonomi Mikro Dan Makro.

Sari, S. P. (2020). STRATEGI MENINGKATKAN PENJUALAN DI ERA DIGITAL. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(3), 291-300.

Soetomo. 2011. Community Empowerment: Could the Antithesis Arise?,. Yogyakarta: Student Library.

Soetomo. 2013. Social Issues and Their Handling Efforts. Yogyakarta: Student Library Publisher.

Sugiyanto, . (2020) Manajemen Pemasaran : Inspiring The Salesmanship. Yayasan Pendidikan dan Sosial Indonesia Maju (YPSIM), Banten. ISBN 9786237815853

Sugiyanto, . and Anggun Putri Romadhina, . (2020) Pengantar Ilmu Ekonomi Mikro dan Makro. Yayasan Pendidikan dan Sosial Indonesia Maju (YPSIM), Banten. ISBN 978-623-92764-4-7

Sugiyanto, . and Luh Nadi, . and I Ketut Wenten, . (2020) Studi Kelayakan Bisnis. Yayasan Pendidikan dan Sosial Indonesia Maju (YPSIM), Serang. ISBN 978-623-7815563

Sugiyanto, L. N., & Wanten, I. K. (2020). Studi Kelayakan Bisnis Penerbit Yayasan Pendidikan dan Sosial Indonesia Maju (YPSIM) Banten 2020. Cetak Perdana.

Sugiyono. 2013. Quantitative, Qualitative, and R&D Research Method. Bandung: CV. Alphabet.

Sumaryadi. 2005. Autonomous Regional Development Planning and Community Empowerment. Jakarta: CV Citra Utama.

Sunardi, N., Lesmana, R., Tumanggor, M., & Kadim, A. (2019). Implementasi Ilmu Manajemen dalam Mewujudkan Pembangunan Masjid Raya Abdul Kadim, Yayasan Ar-Rohim, Kab. Musi Banyuasin, Propinsi Sumatra Selatan. Jurnal Abdi Masyarakat Humanis, 1(1).

Sunartiningsih, Agnes. 2004. Empowerment of Villagers through Local Institutions. (Ed.). Yogyakarta: Aditya Media.

Sutoro, M., Sugiyanto, S., Sudaryana, Y., & Haryoko, U. B. (2020). Penerapan Manajemen Dalam Pengembangan Hasil Laut Yang Berdampak Pada Kesejahteraan Masyarakat Pulau Seribu. Abdi Laksana, 1(3), 402-405.

Tambunan, Tulus. 2009. UMKM in Indonesia and some important issues. Jakarta: Ghalia Indonesia.

Wahyudi, M., Mukrodi, M., Harras, H., & Sugiarti, E. (2020). Wirausaha Muda Mandiri: Learning, Sharing & Practice. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(1), 101-110.

Wibowo, Sukarno dan Dedi Supriadi. 2013. Islamic Microeconomic. Bandung: Pustaka Setia.

Wignyosoebroto, Soetandyo. 2005. Community Empowerment Dawah: Paradigm of Action Methodology. Yogyakarta: Pesantren Library.

Wrihatnolo dan Dwidjowijoto. 2007. Empowerment Management. Jakarta: Elex. Media Komputindo.

Zubaedi. 2013. Community Development, Discourse and Practice. Jakarta: Kencana Publishers.


Refbacks

  • There are currently no refbacks.


Indexed by:

iconisjd150

 

MAILING ADDRESS

Prodi Magister Manajemen Universitas Pamulang
JL. Surya Kencana No.1 Pamulang
Tangerang Selatan, Banten, 15417
Tlp/Fax: (021) 7412566
Handphone: +62 812-8376-8807
E-mail: humanisproccedings@gmail.com

Based on a work at http://openjournal.unpam.ac.id/index.php/SNH

Pengunjung:

Flag Counter

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.