The Effect Of Promotion On Purchase Decision at PT. Jaindo Metal Products In Bandung

Heri Erlangga, Nani Nani, Gojali Supiandi, Jasman Jasman, Anum Nuryani

Abstract


This research aims to determine the effect of promotion on purchasing decisions at PT. Jaindo Metal Products in Bandung. The method used is explanatory research with a sample of 86 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research variable promotion obtained an average score of 3.811 with good criteria. Purchasing decision variable obtained an average score of 3,911 with good criteria. Promotion has a positive and significant effect on purchasing decisions with a regression equation value of Y = 9.701 + 0.326X, and a correlation coefficient value of 0.649 or has a strong level of relationship with a determination value of 42.1%. Hypothesis testing obtained a significance of 0.000 <0.05.

 Keywords: Promotion, Purchase Decision.


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