Orchid Marketing Strategy During Pandemic Covid 19

Herizatin triyunita

Abstract


Orchids are ornamental plants that have a fairly high selling value for the reason of its variety of colors. During the pandemic of Covid-19, ornamental plants sale is one of the very profitable businesses, one of which is orchids, although many ornamental plants are currently being primed for plant lovers, orchids still have many enthusiasts, orchid marketing opportunities are very potential both for cut flowers and for potted flowers. Business potential that can be developed from orchid plants include breeding or propagation business, fertilizer sales, planting media in the form of charcoal or Kaliandra, and pots made of clay. Marketing strategies are needed in order to overcome sales problems during the Covid-19 pandemic. To facilitate the determination of strategies, swot analysist (strength, weakness, opportunity, treats) was applied for this research, data sources in qualitative research is in the form of in-depth interviews, pictured various types of orchids, and marketing strategy which was conducted online.

Keywords: Strategy, Marketing, Orchids


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