Effect Of Product Quality, Service Quality, Image Satisfaction Towards Loyalui Satisfaction At Sunda Restaurant In Jakarta

Rizky Arita Mahara

Abstract


Number of Sunda Restaurant’s consumer in the year of 2017 and 2020 are decreasing although the number of restaurant is increasing. This research test the impact of Product quality, Service quality, and Image through Satisfaction into consumer’s Loyalty by using Convenience Sampling with 200 respondents who have visited and eat in Sunda Restaurant in Jakarta at least twice in the last six months..

 Key words: Product quality, Service quality, Image, Satisfaction, Loyalty


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