Social Marketing Management Movement Community Of “Teman Hijrah” Bogor

Tri Susanto, Surya S Pratama, Muamar Sidik, Muhammad Fajar

Abstract


Social marketing is a marketing strategy that aims to meet the needs of non-profit organizations to market their ideas in order to change the behavior of individuals and groups of people. One of the community-based non-profit organizations is Teman Hijrah with study activities in increasing faith and piety by young people. This study seeks to explore the youth migration program carried out by the migrating friends community through Instagram social media. Through a social marketing approach, it is hoped that this program will get a more appropriate strategy. Social marketing itself has long demonstrated its effectiveness in efforts to change behavior. This research is a qualitative research with a case study that takes online marketing activities carried out through Instagram and connects with da'wah study activities. The main data obtained through in-depth interviews and observations. The results of this study indicate that social marketing carried out by this community has succeeded in making many young people interested in participating in the dakwah study of the Teman Hijrah Community to emphasize more behavioral change ideas in an effort to strengthen faith and piety through a network of friends with the slogan "Best Friends, Most Beautiful Places, Teman Hijrah ”with the concept of routine study, mabit, Hijrah Run, etc. so that they can maintain togetherness in building faith and piety by reminding each other.

 

Keyword : Social Marketing, Social Media, Community, Teman Hijrah


Full Text:

PDF

References


Anggraini, A. (2018). The Analysis of Premium Strategy and Vehicle Claims in Increasing Revenues of PT Asuransi Sinar Mas Tangerang. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 1(3), 251-260.

Ariwibowo, M. E. (2019). STRATEGI PEMASARAN LEMBAGA PENDIDIKAN TINGGI SWASTA. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 2(2), 181-190.

Ariwibowo, M. E. (2019). STRATEGI PEMASARAN LEMBAGA PENDIDIKAN TINGGI SWASTA. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 2(2), 181-190.

Bungin, Burhan. 2010. Analisis Data Penelitian Kualitatif. Jakarta. PT Raja Grafindo Persada

Davies, R. 2014. Civil Crowdfunding: Participatory communities. Entepreneurs and the political economy of place. Cambridge: Departement of Comparative Media Studies,Massachusetts Institute of Technology.

Fadillah, M. (2019). Review of Coffee Marketing Strategies in Business Competition. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 2(2), 131-140.

Farhat, L. (2020). KEPUTUSAN PEMBELIAN ONLINE. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(1), 51-60.

Harras, H., Sugiarti, E., & Wahyudi, W. (2020). KAJIAN MANAJEMEN SUMBER DAYA MANUSIA UNTUK MAHASISWA.

Kotler,Philip and Roberto, Eduardo L, 1989, Social Marketing Strategic changing public Behavior, Collier Macmillan-canada

McLuhan, Marshall. 1990. Understanding Media: The Extention of Man .London: Routlege

Miles, Matthew dan Huberman, A. Michael. 1992. Analisis data Kualitatif: Buku sumber tentang metode metode baru. Jakarta :UI Press

Moleong, Lexy. J. 2011. Metodologi Penelitian Kualitatif. Bandung. PT. Remaja Rosdikarya

Pfau, Michael dan Parrot, Roxanne.1993 Persuasive Communication Campaign Massachussets; Allyn dan Bacon

Rogers, Everett M. 2003. Diffusion of Innovations Third Edition. New York: The Free Press Aplikasi Jakarta: PT RajaGrafindo Persada, 2007

Sari, S. P. (2020). STRATEGI MENINGKATKAN PENJUALAN DI ERA DIGITAL. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(3), 291-300.

Venus, Antar. 2007. Manajemen Kampanye: Panduan Teoritis dalam mengefektifkan Kampanye Komunikasi Bandung: PT. Simbiosa Rekatama Media

Wahyudi, M., Mukrodi, M., Harras, H., & Sugiarti, E. (2020). Wirausaha Muda Mandiri: Learning, Sharing & Practice. SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business, 3(1), 101-110.

Yin, Robert K. 2013. Studi Kasus : Desain dan Metode. Jakarta: PT. Raja Grafindo Persada.


Refbacks

  • There are currently no refbacks.


Indexed by:

iconisjd150

 

MAILING ADDRESS

Prodi Magister Manajemen Universitas Pamulang
JL. Surya Kencana No.1 Pamulang
Tangerang Selatan, Banten, 15417
Tlp/Fax: (021) 7412566
Handphone: +62 812-8376-8807
E-mail: humanisproccedings@gmail.com

Based on a work at http://openjournal.unpam.ac.id/index.php/SNH

Pengunjung:

Flag Counter

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.