Product Diversification And Advertising Cost Strategy Of “Glamgodess” Store In The “Shopee” Place Market

Y. Yuliar Eko Pratomo

Abstract


Changes in modern consumer behavior patterns to meet their needs and desire using conventional media that meet directly with providers of goods or services, are now shifting to internet-based transaction behavior. There are many choices of digital media that facilitate these media-based support transactions. It starts from the market place, financial technology, and additional features that make it easier to choosing products that use digital applications. Seeing the above opportunities, providers of goods and services begin to read the patterns of consumer behavior by responding to a competition to introduce and also like the goods or services offered. It cannot be denied that there will be fierce competition in the many market places that are available today. It takes strategy and the ability to see opportunities in studying digital markets. This very high response can be seen from the increasing number of digital stalls which are expected to getting bigger from year to year. This research serves to examine the digital marketing strategy of a stall that is able to compete in the midst of many competitors. In this case, product diversification and advertising skills effectively and efficiently are one of the alternatives in the strategic choices undertaken. Where a significant end result can be obtained by combining other marketing strategies that are carried out simultaneously by optimizing product certification and an effective and efficient advertising strategy.

 

Keywords: Digital marketing, Product diversification, advertisement


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