The Influence Of Motivation, Perception, Attitude Of Consumers On Suzuki Ertiga Car Purchase Decision In East Jakarta

Tegas Iman Pribadi, Sugiyanto Sugiyanto

Abstract


This study aims to analyze the influence of psychological factors on the Ertiga Purchase Decision in East Jakarta. The variables of psychological influence used in this study are Motivation, Perception, and Consumer Attitudes. This research was conducted by distributing questionnaires to 100 consumers of Suzuki Ertiga car users. The analysis tool used to measure the influence of psychological factors on purchasing decisions is multiple linear regression analysis. The results of this study indicate that Motivation, Perception, and Consumer Attitudes affect the Suzuki Ertiga Purchase Decision in East Jakarta. While the most dominant factor influence Purchasing Decisions is Motivation.                                                              

                                                                   

Keywords: Psychological Factors, Motivation, Perception, Consumer Attitudes, Purchasing, Decisio ns


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