ANALISIS ASPEK PENENTU NIAT KONSUMEN DALAM MEMBELI PRODUK HALAL DI INDONESIA (TELAAH PADA MIE RAMEN JEPANG HALAL)
Abstract
Abstract
Consumers around the world have increased demand for halal goods today. Similarly, food ingredients in the Halal category have increased income throughout the world. The purpose of this research paper is to examine halal product intentions to purchase predictors among Muslim communities from the perspective of halal awareness, halal certification, religious beliefs, personal social perceptions and halal marketing. A survey of 145 respondents aged 17-40 years was carried out using a structured questionnaire. Construction is measured using a set scale. The results showed that intention to purchase halal product were positively related to halal awareness, personal societal perception and religiousity belief. Meanwhile, halal marketing and halal certification have no effect on intention to purchase halal product
Keywords: Halal Awareness, Halal Certification, Halal Marketing, Personal Societal Perception, Purchase Intention, Religiosity Belief.
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