Strategi Pemasaran Digital dalam Meningkatkan Pendapatan Pabrik Tahu di Kelurahan Bambu Apus Kecamatan Pamulang Kota Tangerang Selatan

Authors

  • Silvia Sari Universitas Pamulang, Tangerang Selatan
  • Rini Septiowati Universitas Pamulang, Tangerang Selatan
  • Purwatiningsih Purwatiningsih Universitas Pamulang, Tangerang Selatan
  • Widayat Widayat Universitas Pamulang, Tangerang Selatan
  • Ruruh Dyatmiko Universitas Pamulang, Tangerang Selatan

DOI:

https://doi.org/10.32493/abms.v3i2.20567

Keywords:

e-commerce, digital marketing, introduction, income

Abstract

Community Service entitled Digital Marketing Strategy in Increasing Tofu Factory Income in Bambu Apus Village, Pamulang District, South Tangerang City aims to provide knowledge about marketing strategies both offline and digitally online marketing, especially e-commerce with the background of restrictions on social interaction and working rules from home due to the Covid-19 pandemic. The implementation of this Community Service is carried out using the lecture, tutorial and discussion methods. The target of this service is all members of workers, employees and business owners of tofu factories in Bambu Apus Village. The results of this PKM have proven that business actors can master the way of selling through e-commerce in order to increase their business income.

Author Biographies

Silvia Sari, Universitas Pamulang, Tangerang Selatan

Accounting Study Program

Rini Septiowati, Universitas Pamulang, Tangerang Selatan

Accounting Study Program

Purwatiningsih Purwatiningsih, Universitas Pamulang, Tangerang Selatan

Accounting Study Program

Widayat Widayat, Universitas Pamulang, Tangerang Selatan

Accounting Study Program

Ruruh Dyatmiko, Universitas Pamulang, Tangerang Selatan

Accounting Study Program

References

Lesmana, A. C. (2022). Optimalisasi Digital Marketing Usaha Mikro Kecil dan Menengah pada Usaha Makanan dan Minuman di Masa Pandemi Covid-19. JMM (Jurnal Masyarakat Mandiri), 6(3), 1700-1711.

Pangeran, P. (2012). Sikap Keuangan Rumah Tangga Desa pada Aspek Perencanaan Keuangan. Jurnal Riset Akuntansi dan Keuangan, 8(1), 35-49.

Rangkuti, F. (2013). Strategi promosi yang kreatif dan analisis kasus: Gramedia PustakaUtama.

Sari, S., Priatna, W. B., & Burhanuddin, B. (2015). Pengaruh aktivitas wanita wirausaha terhadap pertumbuhan usaha olahan kentang di Kabupaten Kerinci, Jambi. Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 3(1), 39-54.

Suranta, S., Sulardi, S., & Syafiqurrahman, M. (2020). Metode Pemasaran On Line untuk Meningkatkan Penjualan Ekspor Rotan di Desa Trangsan Gatak Sukoharjo. Abdi Laksana: Jurnal Pengabdian Kepada Masyarakat, 1(1).

Tasruddin, R. (2015). Strategi promosi periklanan yang efektif. Jurnal Al-Khitabah, 2(1).

Wahyuni, E. D., & Wibawani, S. (2020). Pemberdayaan Pengurus Aisyiyah dengan Penguatan Manajemen Bisnis. Jurnal Pengabdian dan Peningkatan Mutu Masyarakat, 1(1).

Wardhana, A. (2015, April). Strategi digital marketing dan Implikasinya pada Keunggulan Bersaing UKM di Indonesia. In Seminar Nasional Keuangan Dan Bisnis IV (pp. 327-337).

Downloads

Published

2023-01-09

Issue

Vol. 3 No. 2 (2021): Abdimisi

Section

Articles

License

Copyright Notice

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Abdimisi have CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.

In developing strategy and setting priorities, Abdimisi recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.

You are free to:

  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  • The licensor cannot revoke these freedoms as long as you follow the license terms.