Pemanfaatan Digital Marketing dalam Pemasaran Produk Para Pelaku UMKM di Daerah Tangerang Selatan

Authors

  • Afridayani Afridayani Universitas Pamulang, Tangerang Selatan, Indonesia
  • Lyandra Aisyah Margie Universitas Pamulang, Tangerang Selatan, Indonesia
  • Yulianto Yulianto Universitas Pamulang, Tangerang Selatan, Indonesia

DOI:

https://doi.org/10.32493/abms.v4i1.28058

Keywords:

Digital Marketing, Market Place, UMKM

Abstract

The purpose of this Community Service activity is to carry out one of the Tri Dharma of Higher Education and its main objective is to provide solutions to the problems faced by Micro, Small and Medium Enterprises (MSMEs) actors, especially Pamulang Estate SMEs. In addition, it is hoped that with this community service the existence of higher education institutions can make a major contribution to the development and application of science to the community. The method used in this service is by counseling and training in the form of seminars and also field assistance in order to find solutions to the problems faced by MSME business actors. The results of this community service are in the form of knowledge and understanding of how to create social media accounts, especially market places as an effort to implement digital marketing. The knowledge gained in Community Service is expected to be able to provide new enthusiasm for lecturers in an effort to develop themselves in providing direction, delivering material and motivation and contributing to the development of the business world, especially the MSME sector both around the campus environment and nationally.

 

 

 

Author Biographies

Afridayani Afridayani, Universitas Pamulang, Tangerang Selatan, Indonesia

Akuntansi

Lyandra Aisyah Margie, Universitas Pamulang, Tangerang Selatan, Indonesia

Akuntansi

Yulianto Yulianto, Universitas Pamulang, Tangerang Selatan, Indonesia

Akuntansi

References

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Published

2023-03-31

Issue

Vol. 4 No. 1 (2022): Abdimisi

Section

Articles

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