Penyuluhan Ekspor sebagai Strategi Peningkatan Kapasitas dan Daya Saing UMKM Kota Bogor di Pasar Global

Authors

  • Indra Iman Sumantri Universitas Pamulang
  • Leli Suryani Universitas Pamulang

DOI:

https://doi.org/10.32493/abms.v7i1.56960

Keywords:

Penyuluhan Ekspor, UMKM, Pasar Internasional, Pemberdayaan

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Bogor memiliki potensi besar untuk memasuki pasar internasional, namun sebagian besar masih berorientasi pada pasar domestik akibat berbagai kendala. Permasalahan utama meliputi keterbatasan pengetahuan teknis ekspor, kualitas sumber daya manusia, serta keterbatasan sumber daya dan dukungan eksternal. Untuk menjawab tantangan tersebut, diperlukan program penyuluhan ekspor yang holistik dan aplikatif melalui pendekatan terpadu antara teori dan praktik. Program ini dirancang tidak hanya sebagai sarana transfer pengetahuan, tetapi juga sebagai upaya pemberdayaan guna memperkuat mindset dan kapasitas pelaku UMKM. Diharapkan, penyuluhan yang terstruktur dan berbasis praktik mampu meningkatkan kesiapan UMKM Kota Bogor dalam menembus pasar global, memperluas jaringan usaha, serta mendorong keberlanjutan ekonomi lokal.

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Published

2025-12-31

Issue

Vol. 7 No. 1 (2025): Abdimisi

Section

Articles

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