Strategi Promosi Produk Kerajinan Daur Ulang Sampah Untuk Menarik Minat Beli Masyarakat di Bank Sampah Sri Rejeki

Authors

  • Habibah Habibah Universitas Pamulang
  • Afrida Yani Universitas Pamulang
  • Lyandra Aisyah Margie Universitas Pamulang
  • Fitria Anggraini Rostianti Universitas Pamulang

DOI:

https://doi.org/10.32493/abms.v2i1.6218

Keywords:

Promotion Structure, Public Buying Interest

Abstract

This community service has a general goal to help partners set a strategy for promoting waste recycling handicraft products so as to attract public buying interest, an appropriate promotional strategy will greatly assist partners in marketing handicraft products. The theme of this PKM is Promotion Strategy, by involving lecturers and resource persons Lecturers in the Accounting Study Program from Pamulang University. The results of the PKM implementation carried out on 18, 19 and 20 June 2020 were adding knowledge in the field of marketing, especially about promotion strategies from the participants of the Sri Rezeki Waste Bank Management group in Benda Baru, South Tangerang, Banten. The response of the participants was very good and happy because it was very helpful in learning about the promotion strategy. The suggestion that was conveyed was the PKM activities in the future to be carried out continuously so that the participants would always get guidance in conducting promotional strategies so that handicraft products could attract people's buying interest. To the community to be more enthusiastic in collecting waste because it can provide high economic value.

Author Biographies

Habibah Habibah, Universitas Pamulang

Prodi Akuntansi S1

Afrida Yani, Universitas Pamulang

Prodi Akuntansi S1

Lyandra Aisyah Margie, Universitas Pamulang

Prodi Akuntansi S1

Fitria Anggraini Rostianti, Universitas Pamulang

Prodi Akuntansi S1

References

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Handijono, A., Gunarto, R. I., Dewi, E. K., Marpitasa, S., & Kwartarani, Y. (2020). MEMAJUKAN UKM CONFETTI DENGAN MEMANFAATKAN TEKNOLOGI DIGITAL. ABDIMISI, 1(2), 119-127.

Marisa (2018) Strategi promosi produk kerajinan daur ulang sampah untuk menarik minat beli masyarakat di bank sampah NTB Mandiri lingkungan Banjar Selaparang, Ampenan Kota Mataram. Undergraduate thesis, Universitas Islam Negeri Mataram

Rosharlianti, Z., Anisa, A., Setyawati, W., Nurbaeti, N., & Akhsani, N. (2020). PELATIHAN AKUNTANSI PADA PENGELOLAAN BANK SAMPAH “MENGUBAH SAMPAH MENJADI RUPIAHâ€. ABDIMISI, 1(2), 82-88.

Syarifudin, S., Nugroho, A. R., Yuwono, A. S., Suripto, S., & Asmedi, S. (2020). Strategi Naikan Omzet Lewat Online. Abdimisi, 1(2), 113-118.

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Published

2021-02-20

Issue

Vol. 2 No. 1 (2020): Abdimisi

Section

Articles

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