Utilization of Digital Marketing as a Marketing Media for Ulos Weaving in East Sigaol Village: Pemanfaatan Digital Marketing sebagai Media Pemasaran Tenun Ulos di Desa Sigaol Timur

Krismanto Erick Tobush Naibaho

doi:10.32493/comm.v2i1.46519

Utilization of Digital Marketing as a Marketing Media for Ulos Weaving in East Sigaol Village

Pemanfaatan Digital Marketing sebagai Media Pemasaran Tenun Ulos di Desa Sigaol Timur

Authors

Krismanto Erick Tobush Naibaho Universitas HKBP Nommensen

DOI:

https://doi.org/10.32493/comm.v2i1.46519

Keywords:

Mentoring, Training, Digital Marketing, MSMEs

Abstract

East Sigaol Village is one of many villages that produce Ulos Weaving in Toba Regency which still carries out product marketing activities using a traditional system, this is still done not because the ulos weaving actors reject Digital Marketign but do not understand in utilizing and maximizing the use of Digital Marketing. The purpose of the activities carried out by providing training and assistance on understanding the right Digital Marketing from various existing options as a means that can later be used for MSME players in marketing ulos weaving products that are more attractive, innovative, informative, and professional. The methods used in this service activity are observation, implementation of activities and evaluation and monitoring. In this PKM activity, the enthusiasm of MSME actor participants was very large to know, understand and practice the use of Instagram and Tiktok as a means of online marketing. Where the results of this activity are expected to show a positive and significant increase in the knowledge of participants and MSME players regarding Instagram and TikTok which can be used as marketing media.

References

Aditya Restu Hapriyanto. (2024). Strategi Inovatif dalam Meningkatkan Daya Saing Bisnis di Era Digital. Nusantara Journal of Multidisciplinary Science, 2(1), 115–124. https://doi.org/10.60076/njms.v2i1.255

Alimuddin, M., & Poddala, P. (2023). Prospek Digital Marketing Untuk Generasi Muda Dalam Berwirausaha. Journal of Career Development, 1(1), 54–70.

Hamonangan, R., Danar Dana, R., Tohidi, E., Hayati, U., & Studi Manajemen, P. (2022). Rancang Bangun E-Commerce Berbasis Web untuk UMKM Batik Oleh : Syahrul Nugraha Rancang Bangun E-Commerce Berbasis Web untuk UMKM Batik 1) Syahrul Nugraha. MEANS (Media Informasi Analisa Dan Sistem), 7(1), 97–106. http://ejournal.ust.ac.id/index.php/Jurnal_Means/

Hamzah, M. (2020). Efektivitas Pelatihan Keterampilan Dalam Menumbuhkan Kewirausahaan. Jurnal IKRAITH-EKONOMIKA, 3(2), 110–121. http://journals.upi-yai.ac.id/index.php/IKRAITH-EKONOMIKA/article/view/608

Huizen, L. M., Christioko, B. V., & Handayani, T. (2023). Pemanfaatan Aplikasi Capcut Untuk Membuat Video Digital Marketing Sebagai Strategi Promosi Inovatif Produk Umkm. Jurnal Pengabdian DIMASTIK, 1(2), 133. https://doi.org/10.26623/dimastik.v1i2.7277

Istrefi-Jahja, A., & Zeqiri, J. (2021). The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo’s Enterprises. ENTRENOVA - ENTerprise REsearch InNOVAtion, 7(1), 249–261. https://doi.org/10.54820/upqn1850

Juliansen Purba, Romindo M Pasaribu, & Krismanto E.T Naibaho. (2024). Pelatihan Pembuatan Instagram Bisnis UMKM Tenun Ulos Pada CV Leo Ulos. Abdimas Awang Long, 7(2), 156–162. https://doi.org/10.56301/awal.v7i2.1211

Keke, M. E. (2022). The use of digital marketing in information transport in social media: The example of Turkish companies. Transportation Research Procedia, 63(January), 2579–2588. https://doi.org/10.1016/j.trpro.2022.06.297

Khoiri, A., & Mastiah; Mardiana. (2022). Literasi Digital Bagi Guru Dan Calon Guru Sekolah Dasar Sebagai Penunjang Pembelajaran Dan Penelitian. Dedikasi, 2(2), 87–94.

Marsiska Ariesta Putri, D. (2023). Peningkatan Usaha UMKM Sentra Batik Di Desa. Jpkmn, 3(2), 2210–2212. https://ejournal.sisfokomtek.org/index.php/jpkm/article/view/801

Nur Aisyah, N. A., Hendrati, I. M., & Wardaya, W. (2024). Adaptasi digital marketing dalam rangka mewujudkan ekonomi kreatif UMKM di Kelurahan Penjaringansari. KACANEGARA Jurnal Pengabdian Pada Masyarakat, 7(1), 45. https://doi.org/10.28989/kacanegara.v7i1.1723

Nur Syamsiyah, Ade Supriatna, Yahya, Eva Novianti, Sarah Isniah, & Gita Prawesti. (2024). Strategi Marketing Digital Homestay Dalam Upaya Pengembangan Pariwisata Desa Wisata Cikolelet Kecamatan Cinangka Kabupaten Serang, Banten. Jurnal Pengabdian Kolaborasi Dan Inovasi IPTEKS, 2(1), 123–131. https://doi.org/10.59407/jpki2.v2i1.417

Rahayu, M., & Fitriyah, Z. (2024). Keterampilan Foto dan Video Sebagai Peningkatan Branding Produk Bagi UMKM Kelurahan Rungkut Tengah. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5(1), 1–7. http://ejournal.sisfokomtek.org/index.php/jpkm/article/view/2497%0A

Sendi, M., Carolin, I. G., Ramadani, R., Fahri, M., & Wardana, E. D. (2022). Pelatihan dan Pendampingan Digitalisasi dalam Pemanfaatan Platform Digital pada Pelaku Usaha UMKM di Desa Salo Palai. Jurnal Pengabdian Kepada Masyarakat Nusantara, 3(2), 878-882.

Shadra, A. M. (2024). Pemanfaatan Social Media Sebagai Alat Komunikasi Bojongmenteng Lebak Banten. Jurnal Pengabdian UMKM, 3(2), 129–137.

Downloads

Published

2025-02-13

How to Cite

Naibaho, K. E. T. (2025). Utilization of Digital Marketing as a Marketing Media for Ulos Weaving in East Sigaol Village: Pemanfaatan Digital Marketing sebagai Media Pemasaran Tenun Ulos di Desa Sigaol Timur. Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi, 2(1), 1–8. https://doi.org/10.32493/comm.v2i1.46519

Download Citation

Issue

Vol. 2 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI

Section

Articles

License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under creativecommons.org/licenses/by-sa/4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi have CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.

In developing strategy and setting priorities, Jurnal Ilmiah Teknik Kimia recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.

Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi is licensed under a Creative Commons Attribution 4.0 International License

YOU ARE FREE TO:

Share â€” copy and redistribute the material in any medium or format
Adapt â€” remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.

https://creativecommons.org/licenses/by-sa/4.0/