THE HUMAS INJOURNEY AIRPORTS I GUSTI NGURAH RAI BALI DALAM MEMBENTUK PERSEPSI MASYARAKAT DI ERA DIGITAL

HUMAS INJOURNEY AIRPORTS I GUSTI NGURAH RAI BALI DALAM MEMBENTUK PERSEPSI MASYARAKAT DI ERA DIGITAL

Authors

  • riza maharani Undiknas University
  • Miss Yulyana Undiknas University

DOI:

https://doi.org/10.32493/j.png.v3i1.53103

Keywords:

Public Relations, I Gusti Ngurah Rai Airport Bali, Public Perception, Digital Era, Social Media

Abstract

Abstract

This study aims to examine how the online public relations activities conducted by Injourney Airports at I Gusti Ngurah Rai Bali Airport shape public perception in the digital era. With the rapid development of digital technology and the high usage of social media, Ngurah Rai Airport utilizes digital platforms as effective means of interaction and communication with the public. This research highlights the digital public relations strategies implemented to enhance the airport’s image while simultaneously managing two-way communication with passengers, stakeholders, and the general community. The research method employed is qualitative, involving content analysis of social media activities and the official website of the airport. The results indicate that the use of digital media can strengthen positive public perception of the services and reputation of Ngurah Rai Airport, as well as improve engagement and real-time information transparency. These findings underscore the importance of public relations adaptation in the transportation sector in the digital era to achieve effective communication and build public trust.

Keywords: Public Relations, I Gusti Ngurah Rai Airport Bali, Public Perception, Digital Era, Social Media

Author Biography

Miss Yulyana, Undiknas University

Communication Science Department, Undiknas University

References

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Published

2026-01-18

How to Cite

maharani, riza, & Yulyana Dewi, N. L. (2026). THE HUMAS INJOURNEY AIRPORTS I GUSTI NGURAH RAI BALI DALAM MEMBENTUK PERSEPSI MASYARAKAT DI ERA DIGITAL: HUMAS INJOURNEY AIRPORTS I GUSTI NGURAH RAI BALI DALAM MEMBENTUK PERSEPSI MASYARAKAT DI ERA DIGITAL. Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi , 3(1), 127–135. https://doi.org/10.32493/j.png.v3i1.53103

Issue

Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI

Section

Articles

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Copyright (c) 2026 riza maharani, Miss Yulyana

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