Generasi SMK Cerdas Digital: Pelatihan Komunikasi Digital Kreatif dan Beretika Berlandaskan Nilai Islami bagi siswa SMK Utama Tangerang Selatan
DOI:
https://doi.org/10.32493/j.png.v3i2.59487Keywords:
literasi digital, komunikasi kreatif, etika komunikasi, nilai islami, siswa SMKAbstract
Perkembangan teknologi digital telah mengubah pola komunikasi generasi muda secara signifikan, termasuk pada kalangan siswa Sekolah Menengah Kejuruan (SMK). Tingginya intensitas penggunaan media sosial tidak selalu diiringi dengan kemampuan literasi digital yang memadai, khususnya dalam aspek etika komunikasi, verifikasi informasi, dan kesadaran terhadap jejak digital. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan literasi digital, kesadaran etika komunikasi, serta kemampuan produksi konten kreatif berbasis nilai Islami pada siswa SMK Utama Tangerang Selatan. Metode kegiatan menggunakan pendekatan edukatif partisipatif yang meliputi penyuluhan literasi digital, workshop komunikasi kreatif, internalisasi nilai etika komunikasi Islami, serta pendampingan produksi konten digital. Hasil kegiatan menunjukkan peningkatan pemahaman siswa terhadap literasi digital, kesadaran etika bermedia sosial, serta kemampuan membuat konten digital edukatif, dengan rata-rata peningkatan pemahaman sebesar 42,0 poin persentase. Program ini juga memperkuat integrasi nilai tabayyun, amanah, dan adab dalam praktik komunikasi digital siswa. Kegiatan PkM ini diharapkan dapat menjadi model penguatan literasi digital berbasis karakter bagi generasi muda di lingkungan pendidikan menengah kejuruan.
The rapid development of digital technology has significantly transformed communication patterns among youth, including Vocational High School (SMK) students. The high intensity of social media use is not always accompanied by adequate digital literacy skills, particularly regarding communication ethics, information verification, and awareness of digital footprints. This community service program aims to enhance digital literacy, communication ethics awareness, and the ability to produce creative content based on Islamic values among students at SMK Utama Tangerang Selatan. The method employed is an educative-participatory approach, encompassing digital literacy counseling, creative communication workshops, internalization of Islamic communication ethics, and mentoring in digital content production. The results indicate an improvement in students’ understanding of digital literacy, awareness of social media ethics, and proficiency in creating educative digital content, with an average improvement of 42.0 percentage points. This program also strengthens the integration of the values of tabayyun (verification), amanah (trustworthiness), and adab (etiquette) in students’ digital communication practices. This community service activity is expected to serve as a model for character-based digital literacy reinforcement for the younger generation within secondary vocational education.
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