DARI PANGGUNG KE PLATFORM DIGITAL: PENGUATAN PUBLIC SPEAKING DAN PEMBUATAN KONTEN KREATIF BAGI SISWA KELAS XII DI SMKS LETRIS INDONESIA 1
DOI:
https://doi.org/10.32493/j.png.v3i2.60935Keywords:
public speaking, konten kreatif, literasi digital, personal branding, siswa SMKSAbstract
Perkembangan teknologi digital telah mengubah pola komunikasi masyarakat, termasuk di kalangan generasi muda yang berada pada jenjang pendidikan menengah kejuruan. Di era digital saat ini, kemampuan public speaking dan pembuatan konten kreatif menjadi kompetensi penting yang mendukung kesiapan lulusan dalam memasuki dunia kerja maupun dunia usaha. Namun, berdasarkan hasil observasi awal di SMKS Letris Indonesia 1 Tangerang Selatan, ditemukan bahwa sebagian besar siswa masih memiliki tingkat kepercayaan diri yang rendah saat berbicara di depan umum serta belum mampu memanfaatkan media digital secara optimal sebagai sarana pengembangan diri dan personal branding. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan public speaking dan keterampilan pembuatan konten kreatif siswa kelas XII sebagai bekal menghadapi dunia profesional. Metode yang digunakan meliputi observasi, sosialisasi, pelatihan interaktif, simulasi, praktik langsung, pendampingan, serta evaluasi. Kegiatan dilaksanakan pada tanggal 20–23 April 2026 di SMKS Letris Indonesia 1 Tangerang Selatan dengan melibatkan siswa kelas XII sebagai peserta utama. Hasil kegiatan menunjukkan adanya peningkatan keberanian siswa dalam menyampaikan pendapat, kemampuan menyusun pesan komunikasi yang lebih terstruktur, serta meningkatnya pemahaman mengenai pembuatan konten digital yang kreatif dan edukatif. Selain itu, siswa mulai memahami pentingnya personal branding, etika komunikasi digital, serta pemanfaatan media sosial sebagai portofolio profesional. Program ini memberikan dampak positif terhadap pengembangan soft skills siswa dan mendukung kesiapan mereka menghadapi tuntutan dunia kerja di era digital.
The rapid development of digital technology has transformed communication patterns in society, particularly among vocational high school students. In today’s digital era, public speaking and creative content creation have become essential competencies that support graduates’ readiness to enter the professional world. However, preliminary observations conducted at SMKS Letris Indonesia 1 South Tangerang revealed that many students still lacked confidence in public speaking and had not optimally utilized digital media for self-development and personal branding. This Community Service Program (PKM) aimed to enhance students’ public speaking skills and creative content production abilities as preparation for their future professional careers. The methods employed included observation, socialization, interactive training, simulations, practical exercises, mentoring, and evaluation. The program was conducted from April 20–23, 2026, involving twelfth-grade students as participants. The results demonstrated significant improvements in students’ confidence, communication abilities, message organization skills, and understanding of digital content creation. Furthermore, participants gained greater awareness of personal branding, digital communication ethics, and the strategic use of social media as a professional portfolio. Overall, the program contributed positively to students’ soft skills development and strengthened their readiness to face the demands of the modern workplace in the digital era.
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