Pengembangan Kompetensi Komunikasi Bisnis Sensitif Budaya bagi Pelajar SMK Telekom Berbasis Kearifan Lokal Tangerang Selatan

Authors

  • Surti Wardani Simamora Universitas Pamulang
  • Ahmad Dimyati Universitas Pamulang
  • Ahmad Firdaus Universitas Pamulang
  • Putri Nazwa Universitas Pamulang
  • Muhammad Panji Universitas Pamulang

DOI:

https://doi.org/10.32493/j.png.v3i2.62412

Keywords:

komunikasi bisnis lintas budaya, kearifan lokal, sensitivitas budaya, kompetensi komunikasi, pelajar SMK

Abstract

Pelajar Sekolah Menengah Kejuruan (SMK) yang dipersiapkan memasuki dunia kerja memerlukan kompetensi komunikasi bisnis yang profesional sekaligus sensitif terhadap budaya. Observasi dan diskusi dengan pihak SMK Telekom Tangerang Selatan menunjukkan bahwa siswa masih memiliki keterbatasan dalam memahami komunikasi bisnis lintas budaya dan belum optimal memanfaatkan nilai kearifan lokal sebagai landasan etika komunikasi profesional. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan mengembangkan kompetensi komunikasi bisnis sensitif budaya berbasis kearifan lokal Tangerang Selatan melalui edukasi, pelatihan, dan praktik yang mengintegrasikan nilai budaya lokal. Materi mencakup komunikasi bisnis, komunikasi lintas budaya, etika profesional, komunikasi pemasaran, serta penerapan nilai lokal dalam interaksi bisnis. Metode yang digunakan bersifat partisipatif melalui pendekatan Participatory Rural Appraisal (PRA) dengan siklus diagnose, plan, act, dan reflect, meliputi ceramah interaktif, diskusi, studi kasus, simulasi, dan role-play. Kegiatan dilaksanakan pada 23-25 April 2026 dan diikuti 45 siswa/i dari target 35 orang. Hasil kegiatan menunjukkan peningkatan pemahaman siswa mengenai komunikasi bisnis profesional, kemampuan mengintegrasikan nilai kearifan lokal seperti kesopanan dan gotong royong ke dalam praktik komunikasi, serta peningkatan keterampilan komunikasi melalui simulasi dan presentasi. Luaran program meliputi peningkatan kompetensi siswa, modul pembelajaran komunikasi bisnis sensitif budaya, publikasi ilmiah, serta penguatan kemitraan antara perguruan tinggi dan sekolah. Program ini diharapkan mampu meningkatkan kesiapan kerja lulusan SMK yang profesional, adaptif, dan menghargai keberagaman budaya.

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Published

2026-07-28

How to Cite

Wardani Simamora, S., Dimyati, A., Firdaus, A., Nazwa, P., & Panji, M. (2026). Pengembangan Kompetensi Komunikasi Bisnis Sensitif Budaya bagi Pelajar SMK Telekom Berbasis Kearifan Lokal Tangerang Selatan. Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi , 3(2), 368–382. https://doi.org/10.32493/j.png.v3i2.62412

Issue

Vol. 3 No. 2 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI

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Articles

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Copyright (c) 2026 Surti Wardani Simamora, Ahmad Dimyati, Ahmad Firdaus, Putri Nazwa, Muhammad Panji

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