Public Speaking for Trust: Pelatihan Komunikasi untuk Meningkatkan Kredibilitas Produk Siswa Berbasis Budaya Nusantara

Authors

  • Mauly Arzak Julika Universitas Pamulang
  • Dwi Ulina Sari Universitas Pamulang
  • Tubagus Bintang Hermawan Universitas Pamulang

DOI:

https://doi.org/10.32493/j.png.v3i2.62492

Keywords:

public speaking, kepercayaan, kredibilitas produk, budaya nusantara, siswa SMK, storytelling

Abstract

Kemampuan public speaking merupakan kompetensi strategis bagi siswa Sekolah Menengah Kejuruan (SMK) dalam menghadapi tantangan ekonomi kreatif di era global. Selain menguasai keterampilan teknis, siswa dituntut mampu mengomunikasikan nilai dan keunggulan produk secara meyakinkan untuk membangun kepercayaan audiens. Namun, siswa SMKS 11 PGRI Serpong masih menghadapi berbagai kendala, seperti rendahnya kepercayaan diri, penguasaan teknik vokal yang belum optimal, penggunaan bahasa tubuh yang kurang efektif, serta keterbatasan dalam menyusun narasi produk yang persuasif. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kompetensi komunikasi melalui pelatihan Public Speaking for Trust berbasis budaya Nusantara. Metode pelaksanaan meliputi observasi awal, penyampaian materi mengenai manajemen kecemasan, teknik vokal, dan bahasa tubuh, dilanjutkan dengan workshop storytelling serta simulasi presentasi produk disertai umpan balik. Program ini diharapkan mampu meningkatkan kepercayaan diri, keterampilan presentasi, serta kemampuan siswa merepresentasikan identitas budaya dalam mempromosikan produk kreatif sehingga memperkuat kredibilitas dan daya saing lulusan SMK.

Public speaking is a strategic competency for Vocational High School (SMK) students as they navigate the challenges of the creative economy in the global era. Beyond mastering technical skills, students must be able to convincingly communicate the value and merits of their products to build audience trust. However, students at SMKS 11 PGRI Serpong still face various obstacles, such as low self-confidence, suboptimal vocal technique mastery, ineffective body language, and limitations in crafting persuasive product narratives. This Community Service (PKM) initiative aims to enhance communication competence through "Public Speaking for Trust" training rooted in Indonesian culture. The implementation method comprises preliminary observation and the delivery of material on anxiety management, vocal techniques, and body language, followed by a storytelling workshop and product presentation simulations with feedback. The program is expected to boost students' self-confidence, presentation skills, and ability to represent cultural identity when promoting creative products, thereby strengthening the credibility and competitiveness of vocational graduates.

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Published

2026-07-23

How to Cite

Arzak Julika, M., Ulina Sari, D., & Bintang Hermawan, T. (2026). Public Speaking for Trust: Pelatihan Komunikasi untuk Meningkatkan Kredibilitas Produk Siswa Berbasis Budaya Nusantara. Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi , 3(2), 328–342. https://doi.org/10.32493/j.png.v3i2.62492

Issue

Vol. 3 No. 2 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI

Section

Articles

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