Pelatihan Strategi Corporate Communication dan Personal Branding bagi Siswa SMK dalam Meningkatkan Kesiapan Dunia Kerja di Era Digital
DOI:
https://doi.org/10.32493/j.png.v3i2.62531Keywords:
corporate komunikasi, citra diri, komunikasi profesional, kesiapan kerja, siswa SMKAbstract
Perubahan pola rekrutmen dan komunikasi kerja berbasis digital menempatkan kemampuan nonteknis sebagai bekal penting bagi lulusan pendidikan vokasi. Siswa SMK tidak cukup hanya menguasai kompetensi sesuai program keahlian, tetapi perlu mampu menyampaikan kapasitas dirinya secara profesional dan membangun rekam jejak digital yang mendukung karier. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di SMK Islamiyah Ciputat untuk memperkuat kesiapan siswa melalui pelatihan corporate communication dan personal branding. Program menggunakan pendekatan partisipatif yang memadukan pemaparan singkat, diskusi kasus, latihan perkenalan profesional, simulasi wawancara, dan refleksi penggunaan media digital. Pelaksanaan kegiatan memperlihatkan berkembangnya cara pandang peserta terhadap komunikasi kerja. Peserta mulai memahami pentingnya ketepatan pesan, etika, sikap, dan kemampuan menyesuaikan komunikasi dengan lawan bicara. Pada aspek personal branding, siswa memperoleh pemahaman bahwa identitas profesional dibangun melalui konsistensi kompetensi, perilaku, karya, dan jejak digital. Simulasi juga membantu peserta menyusun presentasi diri secara lebih terarah. Kegiatan ini menunjukkan bahwa pembelajaran berbasis praktik dapat menjadi alternatif penguatan soft skills siswa SMK. Pendampingan berkelanjutan dan evaluasi terukur tetap diperlukan agar keterampilan yang diperoleh berkembang menjadi kebiasaan profesional.
References
Badan Pusat Statistik. (2025). Tingkat pengangguran terbuka menurut tingkat pendidikan. Jakarta: BPS.
Hidayat, A., & Putri, M. (2021). Soft skills sebagai faktor penting dalam kesiapan kerja lulusan SMK. Jurnal Pendidikan dan Ketenagakerjaan.
Sari, N., & Nugroho, C. (2022). Peran komunikasi profesional dalam meningkatkan kesiapan kerja lulusan SMK. Jurnal Pendidikan Vokasi Indonesia.
Citroen, L. (2022). Reputation 360: Jumpstart your career by building a positive personal brand. Palisades Publishing.
Dhawan, E. (2021). Digital body language: How to build trust and connection, no matter the distance. St. Martin's Press.
Gnach, A., Weber, W., Engebretsen, M., & Perrin, D. (2022). Digital communication and media linguistics: With case studies in journalism, PR, and community communication. Cambridge University Press.
Lestari, R., Anggraini, N., Sudirman, A., Rahayu, I., Pramayanti, D. I., Situmorang, S. C. D. U., Taufiqurrahman, & Abdurohim. (2022). The art of branding. Zahir Publishing.
Mattar, Y. (2023). Rebrand yourself, retell your story: Personal branding for career success. Marshall Cavendish International (Asia) Private Limited.
O'Neill, O. (2022). A philosopher looks at digital communication. Cambridge University Press.
Sigman, M. (2024). The power of words: How to speak, listen and think better. Pan Macmillan.
Wilson, S. J. (2021). Personal branding: How to grow your business and increase your professional opportunities in this digital world. Steven J Wilson.
Wibowo, M. C. (2024). Personal branding. Penerbit Yayasan Prima Agus Teknik.
Wibowo, M. C. (2025). Kekuatan AR (augmented reality) dan VR (virtual reality) dalam bisnis. Penerbit Yayasan Prima Agus Teknik.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Luthfy Rijalul Fikri, Ratna Sari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under creativecommons.org/licenses/by-sa/4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi have CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
In developing strategy and setting priorities, Jurnal Ilmiah Teknik Kimia recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi is licensed under a Creative Commons Attribution 4.0 International License
YOU ARE FREE TO:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
https://creativecommons.org/licenses/by-sa/4.0/
FOCUS AND SCOPE
CONTACT US
