DEVITA, Lusy Deasyana Rahma. Hubungan Negatif Konsumen terhadap Merek: Tinjauan Literatur tentang Kepercayaan Konsumen, Brand Avoidance, dan Negative Brand Engagement. Jurnal Disrupsi Bisnis, [S. l.], v. 9, n. 2, p. 352–362, 2026. DOI: 10.32493/drb.v9i2.59205. Disponível em: https://openjournal.unpam.ac.id/index.php/DRB/article/view/59205. Acesso em: 27 mar. 2026.