A Comprehensive Strategy Formulation for Business Sustainability: A Case Study of a Coal Mining Company

Authors

  • Novia Siti Nurjanah Universitas Budi Luhur
  • Ryan Harbi Valdiansyah Universitas Budi Luhur
  • Sri Rahayu Universitas Budi Luhur

DOI:

https://doi.org/10.32493/eaj.v7i3.y2024.p200-210

Keywords:

Strategy Formulation Comprehensive, IFE-EFE Matrix, SWOT, QSPM, Strategic Management

Abstract

The aim of this study is to evaluate the comprehensive strategy formulation of PT XYZ, an Indonesian coal mining company, by applying the IFE-EFE and QSPM methods. The research involved interviews with 10 senior management members from various divisions to obtain a holistic view of the company. The findings showed that the most effective strategy to boost sales during the current period is the optimal one among the four strategies identified through QSPM analysis. This study's results are expected to strengthen the sustainability of coal mining companies by improving management strategies through corporate strategy analysis. The researchers acknowledge the limitations in expanding the strategies used in the SWOT analysis, offering future researchers the chance to develop more comprehensive IPO development indicators as needed.

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Additional Files

Published

2024-09-29

Issue

Vol. 7 No. 3 (2024): EAJ (Economics and Accounting Journal)

Section

Articles

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Copyright (c) 2024 Novia Siti Nurjanah, Ryan Harbi Valdiansyah, Sri Rahayu

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