THE FACTOR ANALYSIS THAT INFLUENCE THE STUDENT PURCHASE INTENTION IN SHOPEE E-COMMERCE
DOI:
https://doi.org/10.32493/eaj.v3i2.y2020.p118-129Keywords:
Promotion, Website Quality, Trust, e-CommerceAbstract
The purpose of this research was to analyze the effect of Promotion, Website Quality and Trust on Purchase Intention in Shopee's e-commerce. The study employed purposive sampling with certain criteria and iteration formulas so that the number of samples obtained was 100 samples of Shopee e-commerce users from undergraduate students of The Economic Faculty of Pamulang University as respondents. By using Structural Equation Modeling with Partial Least Square Approach, the results indicated: (1) the promotion had positive and significant on purchase intention; (2) promotion had positive and significant on consumer’s trust; (3) The results showed that between variables there was no significant influence between consumer’s trust and purchase intention; (4 and 5) Website quality had a positive and significant influence on both purchase intention and consumer’s trust. However, (6 and 7) Both the promotion and website quality had no significant influence to purchase intention with consumer’s trust as intervening.
References
Afshardost, M., Farahmandian, S. dan Sadiq E. 2013.“Linking Trust, Perceived Website Quality, Privacy Protection, Gender and Online Purchase Intentionsâ€.IOSR Journal of Business and Management, 13(4)
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human decision Processes,50, 179-211. doi: 10.1016/0749-5978(91)90020-T
Büttner, O. B., & Göritz, A. S. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour: An International Research Review, 7(1), 35-50.
Chen, Y.H., I. Hsu, & C.C. Lin, 2010. 'Website attributes that increase consumer purchase intention: A conjoint analysis', Journal of Business Research, 63(9): 1007-14.
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The effects of Website Design on Purchase Intention in Online Shopping : The Mediating Role of Trust and The Moderating Role of Culture. International Journal Electronic Business, 8, 302–330.
Gregg, D. G., & Walczak, S. (2010). The relationship between website quality, trust and price premiums at online auctions. Electronic Commerce Research, 10(1), 1-25.
Hasanov, J. And Khalid (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A Webqual Model Approach. Elsevier. Procedia Computer Science 72, 382-389
Hidayat, A. (2019). Student’s Self-Concept Profiles in Problem Posing According to Cognitive Styles: Developing An Evidence Base for Best Practice of E-Learning in Mathematical Economics Course at Pamulang University. Jurnal Saintika Unpam: Jurnal Sains dan Matematika Unpam, 1(2), 158-165.
Hidayat, A., & Sadewa, P. (2020). Pengaruh Penggunaan Aplikasi Eviews Terhadap Sikap Belajar dan Kemampuan Pemecahan Masalah Statistik. Edumaspul: Jurnal Pendidikan, 4(1), 321-328.
Himawan,LeonardusdanAbduh,Dibia.2015.“AnalysisofOnlineSalesPromotionTowardYouthPurchaseIntentioninIndonesia(CaseStudyofApparelIndustry)â€.Ijaber,Vol.13,No. 7
Idris, AW. 2018.PENGARUH PROMOSI, KEMUDAHANPENGGUNAAN, KEPERCAYAAN KONSUMEN DAN KUALITAS INFORMASI TERHADAPMINAT BELI DI SITUS BUKALAPAK(PadaMahasiswaUniversitasDiponegoro). DIPONEGORO JOURNAL OF MANAGEMENT, (7), 1-6
Jiang,Yuanchun.,Shang,Jennifer.,Liu,Yezheng dan May,Jerold.(2015). Redesaigning promotion strategy for e-commerce competitiveness through pricing and recommendation .Journal of Information Production Economics, 167, 257-270
Kemendikbud (2019). Website [Online].https://pddikti.kemdikbud.go.id/data_pt/MkU2MjlCMTUtOTBCMC00MDAxLTk1RDAtMDI2QTMwQzhEODE0 [diakses pada 14 juni 2020 pukul 15.30].
Katadata (2019). Website [Online]. https://databoks.katadata.co.id/datapublish/2019/09/03/shopee-jadi-e-commerce-paling-top-dari-masa-ke-masa. [diakses pada 14 juni 2020 pukul 15.00].
Kim,Dan J.,Ferrin,Donald L dan Rao,H Roghav.(2007).â€A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedentsâ€.Decision Support System, No.44.pp. 544-564
Kim, H., & Niehm, L. S. (2009). The impact of website quality on information quality, value, and loyalty intentions in apparel retailing. Journal of interactive marketing, 23(3), 221-233.
Kotler, et al. (2007).Manajemen Pemasaran, Jilid I, Edisi Kedua belas, PT. Indeks, Jakarta.
Kotler, P. (2005). Manajemen Pemasaran Edisi kesebelas Jilid 2, Indeks, Jakarta.
Kotler, P. & Armstrong, G. (2008). Prinsip-prinsip Pemasaran. Edisi12. Jilid 1. Jakarta: Erlangga.
Kotler, P. & Keller (2012). Manajemen Pemasaran. Edisi 12. Jakarta: Erlangga.
Lloyd C. Harris, & Goode, M. M. H. (2010). Online servicescapes , trust , and purchase intentions. Journal of Service Marketing, 24(3), 230–243. http://doi.org/10.1108/08876041011040631
Latan, H & Ghozali, I. (2012). Partial Least Squares: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 2.0 M3, Badan Penerbit Universitas Diponegoro, Semarang.
Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The effects of shopping orientations, online trust and prior online purchase experience toward customers' online purchase intention. International business research, 3(3), 63.
Marketers (2011). Website. [Online] http://themarketeers.com/archives/survey-markplus-insight-majalahmarketeers-pengguna-internet-di-indonesia-55-juta-penggunamobile-internet-29-juta.html [diakses pada 29 November 2019]
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), 709-734.
Mujiyana, M., & Elissa, I. (2013). Analisis faktor-faktor yang mempengaruhi keputusan pembelian via internet pada toko online. J@ TI Undip: Jurnal Teknik Industri, 8(3), 143-152.
Pavlou, P.A (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7 (3), 197-226.
Pratama, RB dan Rizal Hari Magnadi. 2017. ANALISIS PENGARUH PROMOSI DAN PERSEPSI KEAMANAN TERHADAP KEPERCAYAAN SERTA IMPLIKASINYA TERHADAP MINAT BELI DI E-COMMERCE (Studi pada Pengguna blibli.com). DIPONEGORO JOURNAL OFMANAGEMENT, 6(3), 1-11
Pratiwi, H. D., Silviandari, I. A., & Ilhamuddin. (2012). Pengaruh Reputasi Perusahaan dan Kualitas Website terhadap Tingkat Kepercayaan Konsumen (Studi pada Konsumen Ongisnadestore.com), 1–23.
Rambat, L.& A. Hamdani (2006). Manajemen Pemasaran Jasa. Edisi Kedua. Jakarta; Salemba Empat.
Shaheen Mansori, Cheng, Boon Liat,&Lee, Hui Shan (2012). A Study of E-Shopping Intention in Malaysia : The Influence of generatiion X & Y. Australian Journal of Basic and Applied Aciences, 6 (8), 28-35.
Shahnaz, NBF dan Wahyono. (2016). FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN DI TOKO ONLINE. Management Analysis Journal
Siagian, H., & Cahyono, E. (2014). Analisis website quality, trust dan loyalty pelanggan online shop. Jurnal Manajemen Pemasaran, 8(2), 55-61.
Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D, Bandung : Alfabeta
Sumarwan, Ujang. 2011. Perilaku Konsumen Teori Dan Penerapnnya Dalam Pemasaran Edisi 2. Bogor : Graha
Susanti, V., Hadi, C., & Si, M. (2013). Kepercayaan Konsumen dalam Melakukan Pembelian Gadget secara Online. Jurnal Psikologi Industri dan Organisasi, 2(01).
Published
Issue
Section
License
Copyright (c) 2024 Vivi Iswanti Nursyirwan, Sasmita Sari Ardaninggar
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
<a rel="license" href="http://creativecommons.org/licenses/by-sa/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" /></a><br />This work is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution-ShareAlike 4.0 International License</a>.
