THE ROLE OF BIG DATA IN THE EFFECTIVENESS OF DIGITAL BUSINESS STRATEGY ON AN E-COMMERCE PLATFORM
Abstract
This study aims to determine the shortcomings of Tokopedia as an online store that is commonly used by consumers. This study uses a qualitative method. primary and secondary data. Primary data, namely data obtained from offices and agencies related in a ready-made form or available as research-related references. Secondary data used by researchers is from the results of literature, references, journals, articles, magazines, the internet, and other documents related to the research. The results of the study are in order to evaluate and improve the sales system at online stores One of the drawbacks is in terms of timeliness in conveying the information conveyed on the website. This situation causes a lack of interest from consumers to use and shop on the Tokopedia website. Even though the website plays a very important role because, with big data and technical strategies, e-commerce is able to classify data based on keywords so that every activity on the e-commerce website is recorded in the database.
Keywords: Big data, e-commerce, business strategy
References
Arifianto, Chandra Fitra, and Yuli Endah Pratiwi. “Lazada, Shopee atau Tokopedia? Sebuah Preferensi Lokapasar oleh Mahasiswa Pekerja di Area Tangerang Raya.†Jurnal Pendidikan Dan Kewirausahaan, no. 1 (August 6, 2021): 168–88.
Hartawan, Citra Adinda. “Pemanfaatan Big Data dalam Bisnis E-commerce OLX.†INTECH 2, no. 2 (December 5, 2021): 13–18.
Iqbal, Muhammad. “Efektifitas Digital Marketing Terhadap Kualitas Layanan pada Usaha di Masa Pandemi Covid 19 (Studi Kasus di Aceh).†JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) 7, no. 2 (December 30, 2021): 83–93.
Arifuddin Zainul,Suswanto Edi.“ Analisis Perilaku Konsumen Dalam Pembelian Produk Online “TOKOPEDIA†(: Jurnal Ilmu Manajemen),9, no.1, (Juni 2020):1-5
Maryanto, Budi. “Big Data Dan Pemanfaatannya Di Berbagai Sektor†2017.
“Model Promosi Marketplace Berbasis Artificial Inteligence (AI) Di Indonesia. | JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi).,†November 22, 2021.
https://ejournal.unsrat.ac.id/v3/index.php/jmbi/article/view/35908.
Putri, Aurelia Salsabila, and Roni Zakaria. “Analisis Pemetaan E-Commerce Terbesar Di Indonesia Berdasarkan Model Kekuatan Ekonomi Digital,†2020
Applegate, McFarlan, McKenney, Corporate Information Systems Management: Text and Cases, IRWIN, 1996, 4th ed., p. 155
Pesaran, at, al (2001). Bounds Testing Approaches to the Analysis of Level Relationships ; In Journal of Applied Econometrics, Vol. 16, pp. 289–326
Jonathan, Albertus. 2012. Strategi Business To Business (B2b) Dalam Manajemen Bisnis Perusahaan. Surabaya: Universitas Khatolik Widya Mandala.
Juju, D., & Maya, M. (2010). Cara Mudah Buka Toko Online dengan Wordpress+WP E-commerce. Yogyakarta:
Nurdin, Nurdin, Fadel Retzen Lupi. (2016). Analisis Strategi Pemasaran Dan Penjualan E-commerce Pada Tokopedia.Com. Jurnal Elektronik Sistem Informasi dan Komputer Vol.2 No.1 Januari-Juni 2016.
Obeidat, M.S. Consumer Attitude toward Online Shopping In Jordan. Dissertation of Wilmington University. 2014. Melalui http://eresources.perpusnas.go.id/
Sugiyono, (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: AFABETA Sumarwan, U. (2014). Model Keputusan Konsumen. In Perilaku konsumen (1st ed., pp. 1– 41). Universitas Terbuka
Nurul, M., Soewarno, & Isnalita., N. (2019). The Effect of Number of Visitors, Product Reviews, Store Reputation and Gold Badge Status on Sales in Tokopedia. Journal of Accounting, Faculty of Economics and Business, Airlangga University, Indonesia., 3(28), 1855–1865.
Sudjatmika, Vania, & Fransiska. (2017). The Influence of Price, Product Reviews, Convenience, and Security on Online Purchasing Decisions at Tokopedia.com. Petra Christian University Business Management Journal, 5(1). Tanjaya, C., Mananeke, L., & Tawas, H. (2019). The Influence of Information Quality, Trust and Convenience of Consumers on the Decision to Purchase Vape Products on Instagram . EMBA Journal of the Faculty of Economics and Business, Sam Ratulangi University., 1(7), 4935-4944.
stanti, & Ferdianaika. (2017). Pengaruh Harga, Kepercayaa, Kemudahan berbelanja dan E-promosi Terhadap Keputusan Pembelian Belanja Online di Kota Surbaya. Jurnal Bisnis Dan Teknologi Politeknik NSC Surabaya, 4(1), 2355-8865.
Hanadian Nurhayati-Wolff, Nov 29, 2022 https://www.statista.com/topics/5742/e-commerce-in-indonesia/#topicOverview
http://jurnal-sdm.blogspot.co.id/2009/06/produk-domestik-bruto-pdbgross-domestic.html
, accessed: October,13-20, 2016.
