Linguistic Landscape at Taman Margasatwa Ragunan: Types and Functions of Public Signs
DOI:
https://doi.org/10.32493/efn.v9i2.56142Keywords:
linguistic landscape, public places, signs, Taman Margasatwa RagunanAbstract
This study examines the linguistic landscape of Taman Margasatwa Ragunan, a public zoo in Jakarta, by focusing on the types and functions of signs found in the area. Linguistic landscape studies are significant because public signage reflects how language is used for communication, regulation, and identity construction in public spaces. The purpose of this study is to identify the types of signs and their functions based on the framework proposed by Landry and Bourhis. Employing a qualitative descriptive approach, the data consist of 60 signs collected through direct observation and photographic documentation. The signs are classified into two types, namely government signs and private signs, and are analyzed according to two functions: informative and symbolic. The findings reveal that government signs are more dominant than private signs. In terms of function, informative signs occur more frequently than symbolic signs. These results suggest that the linguistic landscape of Taman Margasatwa Ragunan primarily serves practical communication purposes while simultaneously representing national identity. This study contributes to a deeper understanding of language use in Indonesian public spaces.
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