Linguistic Landscape Analysis at Cimory Dairyland: A Study of Sign Types and Functions Based on Landry and Bourhis' Framework

Abstract

Linguistic landscape studies in tourism areas are important because public signs not only facilitate visitor navigation and access to facilities but also reflect how tourist destinations manage language use to accommodate diverse visitors and construct their identity. This study aimed to analyze the linguistic landscape at Cimory Dairyland based on the theory proposed by Landry and Bourhis (1997). The study focused on two research problems: the types of linguistic landscape found at Cimory Dairyland and the functions of linguistic landscape displayed on public signs. This study employed a qualitative method. Data were collected through observation and photographic documentation of 22 signs displayed in various areas of Cimory Dairyland. The findings showed two types of linguistic landscape, namely top-down and bottom-up signs. Top-down signs were dominant, with 21 signs, while only one bottom-up sign was found. The findings also showed two functions of linguistic landscape, namely informational and symbolic functions. The informational function was dominant, with 21 signs, as most signs provided information and directions for visitors. Meanwhile, one sign served a symbolic function by representing cultural identity. These findings indicate that the linguistic landscape at Cimory Dairyland was predominantly used to provide practical information to visitors.