Putrawangsa, D.; Victoria, B.; Kristiawan, H.; Mercya, Y.; Ajie, W. T. S.; Marhadi, A. I. M.; Parulian, A. A. Hedonic Factors As Predictors of Consumer Purchase Intention in the Roselle–Cinnamon Herbal Drink (Jamu). jimf (j.ilm.manaj.forkamma) 2026, 9, 271-278.