PUTRAWANGSA, Dian; VICTORIA, Bernadette; KRISTIAWAN, Hedie; MERCYA, Yovita; AJIE, Whisnu Trie Seno; MARHADI, Audria Ineswari Mulya; PARULIAN, Adi Anggoro. Hedonic Factors as Predictors of Consumer Purchase Intention in the Roselle–Cinnamon Herbal Drink (Jamu). JIMF (Jurnal Ilmiah Manajemen Forkamma), [S. l.], v. 9, n. 3, p. 271–278, 2026. DOI: 10.32493/frkm.v9i3.62315. Disponível em: https://openjournal.unpam.ac.id/index.php/FRKM/article/view/62315. Acesso em: 4 oct. 2026.