Socialization of Law No. 33 of 2014 concerning Halal Product Assurance on Branding and Marketing of Community Products
Keywords:
Halal Product Guarantee, Law No. 33 of 2014, Branding, marketingAbstract
This community service was carried out as an effort to support the implementation of Law Number 33 of 2014 concerning Halal Product Assurance (JPH Law), especially in relation to branding and marketing of community products. The background of this activity is the low understanding of business actors, especially MSMEs, about the importance of halal certification not only as a legal obligation, but also as a strategy to increase product competitiveness. Halal certification has strategic value because it can increase consumer trust, strengthen brand image, and expand market share both locally and globally. The method of implementing service is carried out through socialization, education, and assistance to the community of MSME actors regarding halal certification procedures, its use in building product branding, and its integration into marketing strategies, including digital marketing. This activity is designed in a participatory manner so that the community not only receives materials, but also is able to apply knowledge in the development of their respective products. The results of this activity show an increase in public understanding of the urgency of halal certification and how to optimize it as an added value in branding and marketing. Business actors gain practical knowledge about the procedure for applying for halal certificates, strategies for building a halal value-based brand, and the use of digital media to expand the market. This service activity is expected to help business actors in increasing competitiveness, strengthening the position of local products in the market, and encouraging sustainable community economic growth.
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