The Role of Women in Enhancing Family Economic Welfare (A Study on PKK Group Engaged as MSME Actors in Pondok Petir Village Depok West Java)

Abstract

This research explores the role of women as MSME (Micro, Small, and Medium Enterprises)
entrepreneurs in Pondok Petir Village and their impact on improving family economic
welfare. The study employs a qualitative case study approach, using descriptive methods to
examine the specific challenges faced by women in this community. Data were collected
through interviews, observations, and documentation with women entrepreneurs, their family
members, and local government representatives. The findings indicate that women MSME
entrepreneurs in Pondok Petir significantly contribute to fulfilling family needs, increasing
household income, and enhancing family welfare. They also help in securing savings for the
future. However, challenges such as market competition, limited capital, and the dual role of
being homemakers and business owners hinder their business growth. Furthermore, the
underutilization of technology limits their competitiveness. Solutions to these challenges
include encouraging creativity and innovation in product development and marketing, better
financial management for business growth, and effective time management to balance work
and family responsibilities. Additionally, embracing technological advancements, such as
using online platforms and participating in training programs, can further improve business
sustainability and increase profitability. By implementing these strategies, women MSME
entrepreneurs in Pondok Petir can achieve sustainable growth and significantly contribute to
improving their families' economic welfare.
Keywords: Women entrepreneurs, Family economic welfare, Entrepreneur actor.