THE ROLE OF ANIMATED MEDIA IN IMPROVING STUDENTS’ COMPREHENSION OF BASIC ACCOUNTING CONCEPTS

Authors

  • Faadilatu Rahmatilah Pamulang University
  • Rida Surya Oktaviani Pamulang University
  • Rusmaini Pamulang University

Keywords:

Animated Media, Accounting, Student Comprehension.

Abstract

This study aims to explore the role of animated media in enhancing the understanding of basic accounting concepts in the Economics subject for eleventh-grade students at MA Alfatah Maos, Cilacap. Based on interviews with the economics teacher, it was found that students experienced difficulties in comprehending the material due to monotonous teaching methods and the lack of variety in learning media. Therefore, animated media was employed as an audiovisual and interactive learning tool to increase students’ motivation and comprehension of the subject matter. This research adopts a descriptive qualitative approach, utilizing secondary data collected from various journals and related articles. Several scholars have asserted that instructional media significantly influence students’ attention, enabling them to remain more focused and to grasp the material presented by teachers more effectively. Similarly, the use of animated media greatly assists students in understanding fundamental accounting concepts. This medium is capable of presenting the material in a more interactive and engaging manner, thereby helping students to comprehend the interrelationships among financial reporting components. The use of animated media is expected to be effective in addressing students’ boredom with conventional teaching approaches, as well as in fostering their willingness to participate actively in the learning process.

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Published

2025-10-08

How to Cite

Faadilatu Rahmatilah, Rida Surya Oktaviani, & Rusmaini. (2025). THE ROLE OF ANIMATED MEDIA IN IMPROVING STUDENTS’ COMPREHENSION OF BASIC ACCOUNTING CONCEPTS . International Journal of Economics Education Research (IJEER), 6(2), 83–88. Retrieved from https://openjournal.unpam.ac.id/index.php/IJEER/article/view/48927

Issue

Vol. 6 No. 2 (2025): International Journal of Economics Education Research (IJEER)

Section

Articles

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