AN ANALYSIS OF SHARIA ECONOMICS FROM GENERATION Z’S PERSPECTIVE: LACK OF INTEREST OR LOW LITERACY?
Keywords:
Sharia Economics, Financial Literacy, Financial Education, Digital Innovation, Sharia Investment.Abstract
Generation Z is a group or generation that grew up in the digital era with wide access to information and economic innovation. However, their interest in the sharia economy is still relatively low, due to the lack of sharia financial literacy, the perception that the sharia economy is less relevant to modern lifestyles, and the lack of attractive promotions for the younger generation. This research aims to identify the main factors that cause Gen Z's low interest and understanding of the Islamic economy, as well as provide solutions that can increase the literacy and attractiveness of Islamic financial products among them. Through a qualitative and quantitative approach, this study will explore how the integration of the Islamic economy in digital platforms, social media, and modern investment trends will be the main focus in the strategy to increase Gen Z participation. government and educators to increase Gen Z's understanding and participation in the sharia economy.
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