MADDINSYAH, Ali; NABILA, Nuzul Inas. ANALISIS PEMBENTUKAN EKUITAS MEREK BERDASARKAN CITRA MEREK, WORD OF MOUTH DAN MAKNA MEREK (STUDI EMPIRIS PADA J.CO DONUTS & COFFEE). INOVASI, [S. l.], v. 5, n. 2, p. 1–18, 2018. DOI: 10.32493/Inovasi.v5i2.p1-18.2105. Disponível em: https://openjournal.unpam.ac.id/index.php/Inovasi/article/view/2105. Acesso em: 23 dec. 2024.