MUNA, Nilna; PUTRI, Ni Putu Jelita Permata. Peran Perceived Intercativity dalam Memediasi Live Streaming Attractiveness dan Content Marketing terhadap Purchase Intention pada Tiktok Shop. INOVASI, [S. l.], v. 12, n. 2, p. 463–472, 2025. DOI: 10.32493/Inovasi.v12i2.p463-472.54665. Disponível em: https://openjournal.unpam.ac.id/index.php/Inovasi/article/view/54665. Acesso em: 23 dec. 2025.