Penguatan Daya Saing Berkelanjutan UMKM di Ayutthaya Floating Market Melalui Penguatan Kapasitas
DOI:
https://doi.org/10.32493/jamh.v7i2.58553Abstract
Usaha Mikro, Kecil, dan Menengah (UMKM) yang beroperasi di lingkungan pariwisata memiliki peran penting dalam memperkuat daya saing destinasi wisata berbasis komunitas dan mendukung penguatan ekonomi lokal. Peran tersebut belum sepenuhnya optimal karena banyak UMKM di kawasan wisata yang masih menghadapi keterbatasan kapasitas sumber daya, rendahnya literasi pemasaran digital dan pencatatan usaha, serta lemahnya inovasi produk dan pelayanan. Kondisi serupa dijumpai juga pada UMKM lokal di kawasan Ayutthaya Floating Market, Thailand. Untuk itu maka Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan untuk memperkuat daya saing berkelanjutan UMKM melalui penguatan kapasitas usaha dan pengembangan kewirausahaan sinergis. Kegiatan dirancang dengan melibatkan pelaku UMKM sebagai mitra aktif dalam proses pembelajaran dan pengembangan usaha. Subjek kegiatan meliputi UMKM di bidang kuliner, kerajinan, dan jasa pendukung yang beroperasi di kawasan pasar terapung. Pelaksanaan kegiatan diwujudkan melalui pelatihan tematik, pendampingan usaha, diskusi partisipatif, dan fasilitasi jejaring kolaboratif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman UMKM terhadap pengelolaan usaha, pemasaran digital, kualitas pelayanan, serta pentingnya kolaborasi untuk mendukung keberlanjutan daya saing kawasan wisata.
Downloads
Published
Issue
Section
License
Open Access
Jurnal Abdi Masyarakat Humanis is a national peer reviewed and open access journal that publishes significant and important research from all area scientific multidisciplinary journal concerned with the practice and processes of community engagement.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
