Pengembangan Strategi Pemasaran Berbasis Digital Pada UMKM Lokal Untuk Meningkatkan Penjualan
DOI:
https://doi.org/10.32493/jamh.v7i2.58751Abstract
Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi lokal, khususnya di wilayah Anyer yang memiliki potensi wisata tinggi. Namun, sebagian besar UMKM masih mengandalkan metode pemasaran tradisional dan belum memanfaatkan teknologi digital secara optimal. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan literasi digital pelaku UMKM melalui pelatihan strategi pemasaran digital, penggunaan media sosial, pembuatan konten, serta optimalisasi marketplace. Metode yang digunakan berupa penyuluhan, praktik langsung, diskusi interaktif, dan evaluasi partisipatif yang melibatkan 25 pelaku UMKM Desa Tambang Ayam. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta mengelola media sosial bisnis, membaca insight, membuat konten, serta menerapkan strategi digital marketing yang tepat. Program ini diharapkan menjadi landasan transformasi digital UMKM secara berkelanjutan
Downloads
Published
Issue
Section
License
Open Access
Jurnal Abdi Masyarakat Humanis is a national peer reviewed and open access journal that publishes significant and important research from all area scientific multidisciplinary journal concerned with the practice and processes of community engagement.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
