Mengenali Nilai Keunggulan Dan Membuka Peluang Pasar Dalam Rangka Meningkatkan Daya Saing Bumdes Di Kecamatan Kopo Kabupaten Serang Provinsi Banten
DOI:
https://doi.org/10.32493/jamh.v7i2.59532Abstract
Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan daya saing Badan Usaha Milik Desa (BUMDes) di Kecamatan Kopo, Kabupaten Serang, melalui penguatan manajemen sumber daya manusia (SDM), pemasaran, dan keuangan. Permasalahan utama meliputi rendahnya kemampuan manajerial, pencatatan keuangan yang belum tertata, pemasaran yang masih terbatas, serta kurangnya pemanfaatan digitalisasi. Kegiatan dilakukan melalui sosialisasi, diskusi, studi kasus, dan pendampingan teknis. Hasil kegiatan menunjukkan peningkatan pemahaman pengurus BUMDes dalam perencanaan SDM, pencatatan keuangan berbasis aplikasi, pemasaran digital, serta pemanfaatan potensi desa. PKM ini berkontribusi pada peningkatan tata kelola dan daya saing BUMDes di Kecamatan Kopo.
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