Implementasi Quality-Based Marketing Pada Produk Jagung BUMDes Sebagai Upaya Menjalin Kemitraan Dengan Perusahaan Pakan Ayam
Abstract
Implementasi Quality-Based Marketing Pada Produk Jagung Bumdes Sebagai Upaya Menjalin Kemitraan Dengan Perusahaan Pakan Ayam. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan pendampingan kepada Badan Usaha Milik Desa (BUMDes) di Kecamatan Kopo, Kabupaten Serang, dalam meningkatkan daya saing melalui tiga aspek utama yaitu: Manajemen Sumber Daya Manusia (SDM), Manajemen Pemasaran, dan Manajemen Keuangan. Permasalahan yang muncul berasal dari keterbatasan kapasitas pengurus BUMDes, belum optimalnya pengelolaan keuangan, pemasaran yang masih bersifat lokal, serta minimnya digitalisasi dalam operasional. Kegiatan ini dilakukan melalui pemaparan materi, diskusi, studi kasus, dan tanya jawab interaktif bersama pengurus BUMDes. Hasil kegiatan menunjukkan bahwa pendampingan mampu meningkatkan pemahaman pengurus mengenai standar mutu pemasaran, pencatatan keuangan sederhana berbasis aplikasi, serta pentingnya perencanaan dan pengembangan SDM yang profesional. Dengan demikian, kegiatan PKM ini memberikan kontribusi positif pada peningkatan tata kelola, efisiensi operasional, dan kesiapan BUMDes menghadapi persaingan yang lebih luas.
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