The Influence of Roasted Coffee Bean Product Quality and Price on Customer Satisfaction at Maja Kopi Pasar Modern Bintaro KB66

Authors

  • Betisama Buulolo Universitas Pamulang
  • Pelius Buulolo Universitas Pamulang
  • Rifda Fauziyah Sarwono Universitas Pamulang
  • Nurmin Arianto Universitas Pamulang

DOI:

https://doi.org/10.32493/jiim.v3i2.54463

Keywords:

Product Quality, Price, Consumer Satisfaction

Abstract

 This study aims to determine the effect of product quality and price, both partially and simultaneously, on consumer satisfaction at Maja Kopi Pasar Modern Bintaro KB66. The research method used is a quantitative method with an associative approach. The results of the multiple linear regression analysis show the equation Y = 1.885 + 0.802X1 + 0.241X2 + e, which means that the constant value of 1.885 indicates that when product quality and price are zero, consumer satisfaction is 1.885. Both variables have a positive influence on consumer satisfaction. The coefficient of determination value of 0.961 indicates that product quality (X1) and price (X2) simultaneously affect consumer satisfaction by 96.1%. The correlation coefficient for product quality is 0.955 (sig. 0.000 < 0.05), and for price, it is 0.895 (sig. 0.000 < 0.05). The F-test shows Fcount > Ftable (448.414 > 3.12) and ρ value < 0.05, so H0 is rejected and H3 is accepted. Thus, there is a significant simultaneous influence between product quality and price on consumer satisfaction

References

Ghozali, I. (2021). Application of Multivariate Analysis with IBM SPSS 26 Program (pp. 97–105). Semarang: Diponegoro University Publishing Agency.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education Limited.

Lumbantoruan, E., Siahaan, D., & Sipayung, R. (2021). The Effect of Product Quality and Price on Consumer Satisfaction with Local Coffee in Medan. Journal of Management and Entrepreneurship, 9(2), 145–153. https://doi.org/10.33365/jmk.v9i2.3287

Mewengkang, A., et al. (2023). The Effect of Product Quality and Product Price Toward Customer Satisfaction at Blackcup Coffee and Roaster, Manado. Jurnal EMBA, 11(1), 89–97. https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43820

Oliver, R. L. (2015). Satisfaction: A Behavioral Perspective on the Consumer (2nd ed., p. 8). Routledge.

Tjiptono, F. (2019). Marketing Strategy (4th ed.). Yogyakarta: Andi Offset.

Sari, R. D., & Pratama, A. R. (2023). The Effect of Price Perception and Product Quality on Consumer Satisfaction in Modern Coffee Businesses in Yogyakarta. Indonesian Journal of Management and Business, 11(1), 52–63. https://doi.org/10.32528/jmbi.v11i1.9645

Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer Behavior (12th ed., p. 43). Pearson Education.

Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods (pp. 8–12). Bandung: Alfabeta.

Sekaran, U., & Bougie, R. (2020). Research Methods for Business: A Skill-Building Approach (8th ed., pp. 52–60). United Kingdom: John Wiley & Sons.

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm (7th ed., p. 82). McGraw-Hill Education.

Lupiyoadi, R. (2020). Service Marketing Management: Competency-Based (5th ed., p. 221). Jakarta: Salemba Empat.

Downloads

Published

2025-11-02

Issue

Vol. 3 No. 2 (2024): JURNAL ILMIAH ILMU MANAJEMEN MAGISTER

Section

Articles

License

Open Access

Jurnal Ilmiah Ilmu Manajemen Magister is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.

Copyright

Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.

Disclaimer

No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.