Penguatan Pola Pikir Kreatif SDM Melalui Inovasi Kemasan untuk Meningkatkan Daya Saing UMKM di Desa Karet
DOI:
https://doi.org/10.32493/jiim.v3i3.54865Keywords:
Pola pikir kreatif, inovasi kemasan, daya saing, UMKM, Desa KaretAbstract
Penelitian ini bertujuan untuk menguatkan pola pikir kreatif sumber daya manusia (SDM) UMKM di Desa Karet melalui pengenalan pentingnya inovasi dalam desain kemasan produk. Permasalahan utama yang dihadapi UMKM di Desa Karet adalah kemasan produk yang monoton sehingga menurunkan daya tarik pasar dan membatasi daya saing. Metode penelitian yang digunakan adalah pendekatan Participatory Action Research (PAR) melalui kegiatan Pengabdian Kepada Masyarakat (PKM). Hasil penelitian menunjukkan bahwa pelatihan inovasi kemasan berhasil meningkatkan kesadaran pelaku UMKM terhadap pentingnya kreativitas dalam desain, identitas merek, serta strategi pemasaran. Diskusi menegaskan bahwa penguatan pola pikir kreatif dalam inovasi kemasan dapat meningkatkan kepercayaan konsumen dan daya saing produk lokal di pasar yang lebih luas.
References
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