CHANDRA, Priscillia; ARDI, Ardi; BERLIANTO, Margaretha Pink. The Effect of Price, Taste Experience, Viral Marketing Activity, and E-Word of Mouth on Customer Satisfaction and Brand Loyalty on Mixue Products. JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia), [S. l.], v. 8, n. 3, p. 314–328, 2025. DOI: 10.32493/JJSDM.v8i3.48393. Disponível em: https://openjournal.unpam.ac.id/index.php/JJSDM/article/view/48393. Acesso em: 15 mar. 2026.