Chandra, Priscillia, Ardi Ardi, and Margaretha Pink Berlianto. “The Effect of Price, Taste Experience, Viral Marketing Activity, and E-Word of Mouth on Customer Satisfaction and Brand Loyalty on Mixue Products”. JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) 8, no. 3 (May 7, 2025): 314–328. Accessed March 15, 2026. https://openjournal.unpam.ac.id/index.php/JJSDM/article/view/48393.