Kedudukan Prompt Engineer Sebagai Subjek Hak Cipta Dalam Karya Berbasis Artificial Intelligence

Abstract

With the development of generative AI, the process of creating intellectual works has changed significantly. This technology can now produce various types of works, such as text, images, music, and designs based on human instructions called prompts, and this development has given rise to the profession of prompt engineer, which involves individuals who systematically, creatively, and structurally design instructions to generate specific outputs from AI systems. Normative legal research uses legislative, conceptual, case, and comparative legal methods. The research results show that Law Number 28 of 2014 leaves a legal vacuum because it does not regulate artificial intelligence-based work. The level of creative contribution of an engineer determines the status of the prompt. Considered a technology user if you only provide simple instructions. However, one can be considered a creator or copyright holder during the creative process such as drafting complex prompts, iterating, selecting results, and editing and developing the work. Therefore, regulatory updates are necessary to provide legal security while maintaining that copyright is rooted in human creativity.