Evani, R. et al. 2024. Pengaruh Inovasi Produk dan Electronic Word of Mouth terhadap Keputusan Pembelian Smartphone Oppo. Jurnal Arastirma. 4, 1 (Mar. 2024), 73–82. DOI:https://doi.org/10.32493/arastirma.v4i1.38194.