Azis, I. et al. 2025. Communication Strategies in the Hospitality Industry: A Comparative Study of Lombok Astoria Hotel and Aruna Senggigi Resort. Lexeme : Journal of Linguistics and Applied Linguistics. 7, 2 (Aug. 2025), 419–430. DOI:https://doi.org/10.32493/ljlal.v7i2.51350.