AZIS, Ismail; MUHID, Abdul; ABDUSSAMAD, Zainudin. Communication Strategies in the Hospitality Industry: A Comparative Study of Lombok Astoria Hotel and Aruna Senggigi Resort. Lexeme : Journal of Linguistics and Applied Linguistics, [S. l.], v. 7, n. 2, p. 419–430, 2025. DOI: 10.32493/ljlal.v7i2.51350. Disponível em: https://openjournal.unpam.ac.id/index.php/LJLAL/article/view/51350. Acesso em: 14 jan. 2026.