Strategi Pemasaran Berkelanjutan Untuk Sekolah Tk Islam: Meningkatkan Kesadaran Masyarakat Melalui Pendekatan Digital

Abstract

This Community Service (PKM) aims to improve sustainable digital marketing strategies for TK Islam Al-Kamal, Kedaung-Pamulang, in order to increase public awareness of the existence and excellence of the school. In the increasingly developing digital era, schools are required to be able to utilize digital technology as an effective promotional media. One of the problems faced by TK Islam Al-Kamal is the lack of skills in utilizing digital platforms to increase visibility and attract prospective students. Therefore, through this PKM, a comprehensive digital marketing training program was designed to equip school staff with the knowledge and skills in managing social media, creating creative content, and optimizing the school website. The implementation method of this PKM consists of several stages, starting with an initial meeting to identify partner needs, a survey of community preferences, to implementing training for five consecutive days. This training covers various topics such as social media management, digital content creation, website optimization, and marketing campaign analysis. After the training, an evaluation was conducted to assess the effectiveness of the program and its application in the school's marketing strategy. The result of this PKM activity is the realization of an effective and sustainable digital marketing strategy, which can ultimately increase public awareness of Al-Kamal Islamic Kindergarten, expand the reach of prospective students, and increase the number of registrants in the future.